Although known for its packaged ranges, its distinctive arts and eccentric crowds, the Festival of Music and Arts Coachella Valley has also become a marketing playground.
Each year, the brands align their stands and tents – nicknamed “activations” – on festival grounds in order to court festival -goers and gain precious recognition.
And, over time, they have become quite creative on the way they present themselves on this subject: a soap company can offer you to unleash you; A cocktail brand could give you a chance to meet Charli XCX.
Above all, it seems that brands are secret to successfully involve participants in the festival in their activations: utility.
@ the.socal.local Each year, the brands align their stands and tents – nicknamed “activations” – on festival grounds in order to court festival -goers and gain precious recognition. Here are our favorites, with more details on the link of our biography. #CoAchella #Coachella2025 #takis #soldejaneiro #method #amperolspritz #InternationalDelight
♬ Pop Star – Coco & Clear Clear
Here are the best brand activations that we have seen for all needs:
If you need a quick blow
International Delight was delighted with free coffee samples, giving visitors the possibility of choosing between seven of their coffee creamer flavor and five of their high -shaped tops in cold foam. And, in addition to the literal pick-up that caffeine provides, activation has also offered the possibility of making your own video clip (or “creamix” as they called it) with a green screen, accessories and several different musical options. Seeing yourself in a clip will wake you up, believe me.
If the time of snacks calls
Coachella food is expensive, and there are few ways around that. Taki activation provides a hack, if you are looking for a quick snack. Inside, you will find four different Taki flavors, all with different heat levels and a multitude of cups of samples. There is also a DJ and a live video screen that transforms you into an anime character.
If you make it sweat
Let’s be real: Coachella Heat and Dancing does not always give the coolest body smell. If you are in line, Janeiro’s soil activation has covered you. Attracting one of the longest lines of all brands, the scent company has offered photo sessions and samples of perfume. The “experts” of the perfume were held, offering their two hundred about what the perfume is best for visitors, and the brand has offered a chance to try their Flor, Água and Danca perfumes in a limited edition.
If you need a touch -up
Do you feel underestimated? Fancy glitter? The method – a soap manufacturer – has you covered. The brand offered makeup artists who were ready to break you or offer you a dazzling adhesive for your face. The activation was several rooms, starting in a shower -shaped room. Then, we offer you a sample of their bodily washing “Pure Peace” or “Sea + Surf”, then given to the makeup artists. For a soap company, she was shocking.
If you are thirsty
Bar lines can be long at the festival and the options can be rudimentary. If you are looking for something a little different – with decently short expectations – activation of Aperol Spritz is a great option. Beyond the Spriz, which was available for $ 18, the brand also offered different activities for each day of the weekend. Friday brought anecdotes (and prices), makeup artists welcomed on Saturday and Sunday was devoted to photos. In addition, there was a chance that you met Charli XCX. It’s true: the manufacturer of “Brat Summer” is apparently a big fan of the brand and has teamed up with a surprise meeting during the weekend. During the weekend two, she even had a Sprit Aperol in hand during her performance on Saturday evening.
Originally published:
California Daily Newspapers
