The new documentary about the infamous Ashley Madison cyberattack doesn’t warn people about the service… according to one executive, it’s actually increasing membership, including famous people!
We spoke with Paul Keable — the director of strategy for Ashley Madison — and he tells us that memberships have increased in recent days thanks to “Ashley Madison: Sex, Lies, and Scandal” becoming No. 1 on Netflix. Paul thinks this is partly because people forgot the site existed until they saw the document.
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Paul claims celebrities still use the site despite the 2015 hack that exposed the names of many prominent people as allegedly having accounts. He thinks it’s because they face the same problems as normals, feeling trapped in monogamy and it gives them a chance to explore in a safe space.
If you don’t know, Ashley Madison launched as a dating site for married people and still introduces itself with the tagline… “Life is short. Have an affair.”
The increase in membership – to 365,000 new users per month – and celebrity involvement indicate a bright spot in Keable’s mind – a reminder of how far the company has come since the hack.
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Paul says the company now puts security at the heart of all new products…and he says the company has managed to become less of a target by increasing its security capabilities.
The new Netflix doc – one of two released in recent months on the scandal – delves into the company’s business model and how the data breach affected individual users. It’s a throwback to how devastating the leak was on a micro and macro scale – but it feels like good publicity for AM.