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Arizona Iced Tea Co-Founder Doesn’t Expect Price Increases ‘In the Near Future’

Arizona iced tea fans can rest easy knowing that the company’s 23-ounce cans won’t cost more than 99 cents anytime soon.

“I don’t know if it will ever happen, but not in the near future,” Arizona Beverages co-founder Don Vultaggio told “Today” about the price increase. “We’re going to fight as hard as we can for consumers, because consumers are my friends.”

His comments come as American consumers are hit by inflation.

Arizona Iced Tea Co-Founder Doesn’t Expect Price Increases ‘In the Near Future’

Arizona’s beverage portfolio includes more than 100 flavors. (Jeffrey Greenberg/Universal Images Group via Getty Images/Getty Images)

In the “Today” interview, Vultaggio said not raising the price of 23-ounce cans was “maybe…my little way of giving back.”

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“We’re successful. We have no debt. We own everything,” he told the outlet. “Why are people who are struggling to pay their rent… paying more for our drink?”

Vultaggio has already stepped up efforts to maintain the 99-cent price, including a 2022 appearance in “Cavuto: Coast to Coast.”

Arizona 23-ounce canned drinks have cost 99 cents since the early 1990s.

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The co-founder said the beverage company was able to maintain that price due to several factors, including production speed, shipping practices and “thinner” cans, according to “Today.”

PARIS, FRANCE - FEBRUARY 28: Cali Chiki wears glasses, a pale blue oversized sweater from Asos, drinks an Arizona iced tea drink from a metal can, on February 28, 2021 in Paris, France.  (Photo by Edward Berthelot/Getty Images)

A consumer holds a can of Arizona iced tea in Paris on February 28, 2021. (Edward Berthelot/Getty Images / Getty Images)

Arizona produces its cans and bottles in “multiple locations” across the United States and Canada, its website says.

Its beverage portfolio includes more than 100 flavors, like Ginseng Green Tea and Arnold Palmer, as well as newer products, like its alcoholic offerings.

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The company said in a social media post last year that Vultaggio “tastes each potential new drink himself.”

News Source : www.foxbusiness.com
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