Ariana Grande rocks the second major transformation of hair in a week

Ariana Grande is ready to change things after Wicked– And apparently, she is almost anything with regard to her hair. Earlier this month, Grande made his farewell to her glinded strands, abandoning the blonde of honey for a darker auburn shade, which she made her debut for the first time in her To come to come to come short film. Although Grande has made minor color changes in recent years, including a look inspired by Audrey Hepburn, this has marked her first major hair transformation in years. Well, about a week later, she started it again. And this time, she left for something more daring – a brilliant purple shaded.

The new look is part of the large campaign for the Swarovski jewelry brand. In the campaign images, large, wears her shaded hair with blonde puan in an ultra smooth ponytail and poses colorful jewelry inspired by the 60s and inspired by the 60s.

As the press release explains, “this campaign sees Ariana exploring the symbiotic relationship between style and self -expression.” The new look is inspired by the “fantastic world of Swarovski’s color and light, transforming into a metamorphosis that reflects creativity, know-how and self-expression”. Its purple hair transformation perfectly corresponds to the new lilac parts of the brand. “A symbolic shade of magic, mystery and regality, each lilac stone is heard by hand in gold material and serves as a love letter to crystal in daring but timeless rivers silhouettes. Combined with the pure Power of Ariana, it forms a fantasy of high fashion”, reads the press release.

“I am so excited that my creative trip continues with Swarovski, and I love the scenario of the metamorphosis of this new spring-summer 2025 campaign,” said big in a statement. “Stylish in a palette of vibrant colors and radiant crystal jewelry, this campaign was really edifying and joyful.”

As the big one said Vogue Last year, she chose to dye her blond hair for her role nominated in Oscars Wicked Even if she wore wigs in the film, to “find Glinda”. “Even if I wore wigs, I also had to be blonde,” she said.

With Wicked The second part which is preparing for cinemas later this year, it is clear that the time of big while Glinda is coming to an end – and with him, it seems that his blonde days can also be counted.