Many people on social media called the ad “destructive.”
Tech giant Apple is famous for its stylish and effective products and marketing strategies and events. However, to promote its new iPad, the company released an advertisement which attracted criticism from several Internet users and celebrities.
The ad features an industrial press crushing several creative objects to create a new ultra-thin iPad. The hustle and bustle!” The ad features a variety of objects crushed inside the new iPad Pro, including a record player, piano, guitar, antique TV, cameras, typewriter, books, paint cans and tubes and a vintage arcade game machine The song “All I Ever Need Is You” by Sonny and Cher was used as the soundtrack for the commercial.
https://twitter.com/tim_cook/status/1787864325258162239?ref_src=twsrc%5Etfw
The idea behind the ad is to tell users that their new device allows them to watch TV shows and movies, play games, read books, take photos, record videos and much more. even more in an elegant and thinner format than ever.
Apple CEO Tim Cook wrote when sharing the ad: “Meet the new iPad Pro: the thinnest product we’ve ever created, the most advanced display we’ve ever produced, with the incredible power of the M4 chip. Imagine all this. it will be used to create.
However, the ad was seen as a graphic representation of the tech industry’s devastation of cultural sectors. Many people on social media called it “destructive” and said it “crushes symbols of human creativity and cultural achievement to attract professional creators.”
Actor Hugh Grant wrote: “The destruction of the human experience. Courtesy of Silicon Valley. »
Filmmaker and actress Justine Bateman added: “Really, what is wrong with you?”
Another person wrote: “This is a heartbreaking, uncomfortable and selfish ad. When I see this result, I am ashamed of buying Apple products for nineteen years.
One user said: “Crushing symbols of human creativity and cultural achievements to please professional creators is cool. Maybe for the next Apple Watch Pro, you should crush sports equipment, show a robot running faster than a man, then turn to the camera and say, ‘God is dead and we killed him.'”
“Steve wouldn’t have sent this ad. It would have hurt him too much to watch it,” one user remarked.
“This ad convinced me that I need less technology in my life,” another person added.
One X user said: “This ad is (unintentionally) a perfect metaphor for today’s creative dark age: compress organic instruments, happy/imperfect machines, tangible art, our entire reality physics in a soulless, postmodern, read-only device, a multi-trillion dollar corporation controls what you do.”
“1984: A monochrome, conformist industrial world exploded by colorful, vibrant humans. 2024: Colorful, vibrant humanity is crushed by a monochrome, conformist industrial press,” one user wrote.