Apple TV+ becomes Apple TV

It’s just Apple TV now, nothing more.

Apple has rebranded its six-year-old Apple TV+ streaming service to Apple TV, which is the same name as its product and app for connected smart TV devices.

The tech company quietly revealed the news on Monday in a press release announcing the streaming debut of its “F1: The Movie,” saying: “Apple TV+ is now simply Apple TV, with a dynamic new identity. »

Apple representatives did not immediately respond to Varietyrequests additional comment on the decision, which leaves the streaming service, device and app under the same name.

Formerly known as Apple TV+, Apple’s paid streaming service launched in November 2019 with “The Morning Show” and a slew of other originals featuring A-list talent as its starting lineup, amid the standalone streaming service wars between Disney, Paramount, HBO, Netflix, Amazon and more.

This is the platform’s first name change, while its competitors, including HBO Max and Paramount+, have undergone several rounds of changes (and some changes back).

Since the launch of Apple’s streaming service, Apple’s original films, documentaries and series have earned 553 wins and 2,562 nominations, including the multi-Emmy Award-winning series “Ted Lasso,” “The Studio” and “Severance,” as well as the Academy Award for Best Picture “Coda.”

Other notable Apple TV originals include “Pluribus,” “Slow Horses,” “Presumed Innocent,” “Shrinking,” “Dope Thief,” “Your Friends and Neighbors,” “The Buccaneers,” “Foundation,” “Invasion,” “Loot,” “The Last Frontier,” “Acapulco,” “Chief of War,” “Palm Royale”, “For All Mankind”, “Schmigadoon!” » “See”, “Dickinson” and “Pachinko”.