Categories: Business

Apple shares increase after positive iPhone recovery sales signals

By Stephen Nelis

(Reuters) – Apple shares increased in exchanges after the market Thursday after the company provided higher sales than Wall Street, a panel that the company expects that iPhone sales are recovered while It deploys artificial intelligence features.

Apple leaders said they expect the current quarter sales to increase in bass and intermediate beach. After counting an impact of 2.5 points of percentage of exchange rates, these forecasts seem to beat the increase from 5% to 95.3 billion dollars expected by analysts for the quarter which will end in March, according to data from Lseg.

Apple shares increased by 3.14% after forecasts.

For the first tax quarter which has just ended, Apple has beaten the estimates of the quarterly profits of Wall Street, but iPhone sales and income in China for the holiday quarter was low due to the rigid Chinese competition and D ‘A slow deployment of the characteristics of artificial intelligence.

Sales and overall profits of the company have been stimulated by stronger than expected sales of iPads and Mac, where new chips have helped to persuade customers to upgrade.

The financial director, Kevan Parekh, said that the gross margins of analysts in the second quarter in progress will be between 46.5% and 47.5%, with the upper end of the beach, beating estimates of 47.01 %, according to LSEG data.

“The management of the advice provided on the call has exceeded expectations, while the iPhone is growing and Apple exceeds a difficult quarter in China,” said Gil Luria, Managing Director of DA Davidson.

During the right quarter, iPhone sales dropped slightly at $ 69.14 billion, compared to the $ 71.03 billion that analysts were waiting for LSEG data. Greater China sales fell to $ 18.51 billion, compared to $ 20.82 billion a year earlier and less the $ 21.33 billion than a visible alpha survey of five analysts awaited.

According to LSEG, total sales of $ 124.30 billion for the first tax quarter closed on December 28.

The iPhone manufacturer has positioned AI as a set of new capacities and features such as writing emails and transcription of telephone calls, but the company deploys the functionalities over time and has not yet obtained A local partner in China to publish them.

In an interview, Apple CEO, Tim Cook, said that AIA’s features, called Apple Intelligence, stimulate sales of new company devices.

“We have seen that in the markets where we deployed Apple Intelligence, the performance from one year to the other on the iPhone 16 family was stronger than those where Apple Intelligence was not available,” said Cook.

While Cook said that Apple’s intelligences arrived in new languages ​​such as French and German in April, he said that there was no calendar for the time he is available in China.

“We continue to work with the regulators and release it as soon as possible,” said Cook.

Cook told Reuters that around half the 11% of Apple in Chinese income was attributable to changes in the amount of inventory of the company’s resellers.

Mac sales during the last quarter benefited from a new range of Mac Mini, IMACs and MacBook Pros with a new M4 chip. Apple Intelligence’s features are more widely available on Apple Macs and iPads, as their larger size means that they have more powerful chips.

“Silicon makes it perfect to execute IA workloads, and I therefore suppose that this is a very key convincing reason for people to upgrade,” said Cook.

Apple and Apple iPad sales reached 8.99 billion dollars and $ 8.09 billion respectively, which has estimates over $ 7.96 billion and $ 7.32 billion, According to LSEG data.

Apple said its service activities, which include iCloud storage and streaming music and video services, reached 26.34 billion dollars in sales, up 13.9% compared to estimates by the previous year and more than $ 26.09 billion, according to LSEG data.

“While the prudent approach of the company in the deployment of AI has aroused criticism, robust growth in services and an expansion of the ecosystem gives a crucial momentum to help to mitigate its iPhone continuous difficulties in China” said Jacob Bourne, Emarketer analyst.

The company’s portable clothing segment, which includes Apple Watch and Airpods lines, had $ 11.75 billion in sales, compared to the expectations of $ 12.01 billion analysts, according to LSEG data.

(Report by Stephen Nellis in San Francisco; additional Akash Sriram report; edition by Peter Henderson and Rod Nickel)

remon Buul

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