Apple plans to reduce production of the iPhone Air amid disappointing sales, estimates Japanese firm Mizuho Securities (via The Elect).
The Japanese investment banking and securities company says the iPhone 17 Pro and iPhone 17 Pro Max have seen higher sales than their predecessors during the same period last year, while the standard iPhone 17 is a major success, with significantly better performance than the iPhone 16.
The iPhone Air is apparently the outlier; Apple plans to cut production by one million units this year. Meanwhile, Apple plans to increase production of all other models by two million units. The overall production forecast for the iPhone 17 series this year has also been increased from 88 million units to 94 million units for early 2026.
A separate report earlier today claimed that Samsung had canceled plans to launch a successor to its own iPhone Air rival, the Galaxy S25 Edge, due to low sales. Nonetheless, the iPhone Air reportedly sold out within hours in China, despite lower-than-expected sales in Western countries last month.
The same Mizuho Securities report today revealed details about Apple’s first foldable iPhone and other future devices.
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