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Apple lost more than $ 250 billion in market value on Thursday, making it one of the biggest victims of Wall Street on the price of Donald Trump despite the efforts of the Director General Tim Cook to court the administration.
The actions of the iPhone manufacturer fell up to 8.5% that trade opened its doors on Thursday, enough to reduce its market capitalization by 3.37 TN to 3.12 billion dollars.
Trump struck all the largest Apple suppliers and manufacture manufacturing centers in Asia, including China, Taiwan, India and Vietnam, with huge new prices on goods imported into the United States.
The aggressive movement will affect almost all iPhone, iPad, Mac and accessory models that the technology giant sells.
The US President’s commitment to “release” the economy presents to Cook an uninvable choice between increasing the prices of its high -end electronics or swallowing additional costs, which could destroy tens of billions of dollars on the profits that Apple investors have long appreciated.
In February, Apple undertook to hire 20,000 employees and invest $ 500 billion in the United States over the next four years, including new servers for the manufacture of artificial intelligence in Texas.
However, Cook, who risked the anger of the apple staff by attending the inauguration of Trump and visiting the president in the White House, has so far obtained no exemption from the new prices.
The White House confirmed that there was no cup for Apple in the president’s decree.
Wednesday evening, the company refused to comment whether there was a prospect of what he obtained an exemption from the withdrawals, as he managed to do during Trump’s first term.
Apple did not immediately respond to a new request for comments on Thursday.
Citi analysts estimate that the iPhone manufacturer holds more than 90% of its manufacture in China, which is expected to cope with combined prices of at least 54% on imports in the United States.
Vietnam and India, which produce an increasing number of Apple products, including iPhones, Airpods and Watches, are faced respectively at “reciprocal” rates of 46% and 26%.
However, semiconductors are currently exempt from new prices, which could protect Apple, who is a customer of the manufacturing of Tamias Taiwan Semiconductor Manufacturing Company, from a “reciprocal” duty of 32% on the island nation.
It is believed that the new TSMC factory in Arizona represents a large part of the hundreds of billions of dollars that Apple and Nvidia have committed to spending on American production in the coming years.
However, the expansion of this factory will probably become more expensive also, given the new price of 20% on imports from the EU, including the manufacturer of chip equipment based in the Netherlands ASML.
TD Cowen analysts believe that American sales represent nearly a third of Apple’s total income, of which around three -quarters come from material products. The iPhone alone represents almost two thirds of American material income, they said.
“Based on the range of material products that Apple sells … and the countries that make them, we believe that every 10% of the prices would have an impact on net income of 3.5 to 4%” over the next two years, “wrote TD Cowen in a note to customers.
Citi analysts estimate a 9% stroke on Apple’s total gross margin if it cannot avoid China’s prices as currently envisaged.
Jefferies analysts say that some 37 million iPhones will be imported into the United States of China this year, reducing Apple’s net profit by 14% unless it increases prices to compensate for the costs.
The prices will send shock waves on Thursday in the Apple supply chain, said Jefferies in a note on Thursday: “Even if Apple is exempt from current prices, it will have to accelerate its diversification efforts of the supply chain and must therefore better pay its suppliers.”
