Apple iPhone sales wad despite the deployment of AI

Apple iPhones sales dropped at the end of last year, while the deployment of the Technology Society for New Artificial Intelligence Functions (IA) encountered a lukewarm response.

The CEO, Tim Cook said that new features have helped generate stronger sales in countries where they were available, such as the United States.

But iPhone sales slipped around 1% in relation to last year, to $ 69.1 billion (55 billion pounds sterling).

The company is also in question with other challenges, including a reduction in sales In China and the possibility that its American sales will be struck by prices threatened by President Donald Trump.

He called for prices of up to 60% on products manufactured in China, where Apple is a large part of its manufacture.

But the moment and the complete scope of these plans, which would put a new tax on imports in the United States, remains very uncertain.

Mr. Cook told investors Thursday that the company was monitoring the situation.

Apple gradually introduced AI features to its products, from last year in the United States.

Investors hoped that this will revise sales, which have slowed down because customers keep their phones and other products longer.

Cook said Apple expected to push AI’s features to more languages ​​in April.

However, the features were not without controversy. Roundup AU Alerts of AI were criticized earlier this month Make repeated errors in their summaries of news titles – including those of the BBC.

The functionality was finally suspended after a week of criticism.

Meanwhile, Cook said Thursday that Apple had seen a record number of new iphones from people who already have older iPhones.

The company said that global sales increased 4% to 124.3 billion dollars, raised by a leap in its computer sales and strong growth in its service activity, which includes Apple TV, Apple News and Apple Pay.

The profits increased by 7% in annual sliding to $ 36.3 billion.

Analyst Emarketer Jacob Bourne said that Apple would have to speed up deployment and start looking at new types of products to maintain his advantage.

“The results show that Apple can still run, but the next quarters will test if it can balance its cautious approach with the hunger of the market for AI innovation,” he said.