Apple has even reportedly held discussions with Meta about an AI partnership as it catches up.

Apple is apparently looking to take advantage of all the help it can get to integrate generative AI into its . According to a report from , citing sources with knowledge of the discussions, Apple has held talks with Meta about the possibility of using the company’s generative AI model. He also reportedly had similar discussions with startups Anthropic and Perplexity. But for now, nothing is finalized yet. WSJ reports.

At WWDC earlier this month, Apple officially announced its much-rumored partnership with OpenAI that will impact the next generation of device operating systems. During the event, Craig Federighi, Apple’s Senior Vice President of Software Engineering, also talked about something that could be added to Apple Intelligence in the future. “We want to allow users to choose the models they want,” Federighi said. So it would make sense for Apple to make purchases.

But for now, only OpenAI has been confirmed as a partner. OpenAI’s GPT-4o will be integrated into Apple Intelligence to power Siri and other tools, with some features expected later this year.