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Apple event 2022: what to expect, rumors about the announcement of the new iPhone 14 lineup

CUPERTINO, Calif. — Apple is expected to showcase its iPhone 14 lineup at the company’s annual keynote in September on Wednesday.

The product event, which was teased with a “distant” tagline, will take place at Apple’s headquarters in Cupertino, Calif., and will be streamed live on Apple’s website and social media channels.

This year’s invite featured a night sky with a constellation of stars forming the Apple logo, leading some to speculate that there will be major camera upgrades to iPhones to enable better viewing. night or long distance photography. But in typical Apple fashion, the tech giant was sparse on details as it builds excitement and urges customers to tune in on the big day.

The event kicks off at 10 a.m. PT / 1 p.m. ET on Wednesday. Here’s a look at what to expect from CEO Tim Cook and his team.

The star of the show

Like every year for the past ten years, Apple should unveil its latest iPhone during the September keynote.

Apple should go big with the iPhone 14 – literally. It’s rumored to be launching a 6.7-inch phone that’s not a Pro model, which means it’ll have the bigger screen size but without the higher price tag. The rumor also suggests that Apple may discontinue its cheaper iPhone mini in the 14 range so as not to compete with iPhone SE sales.

Predictions indicate that the latest Pro model is slightly slimmer and the much hated notch around the front camera system is missing from the newer iPhone models.

Apple watchers are also excited about a potential major upgrade in camera quality with the iPhone 14 – perhaps one that can shoot 8K video. If that happens, it could be one of the biggest changes to iPhone camera quality yet.

SEE ALSO: Apple reveals serious security flaws for iPhone, iPad and Mac

How Apple will price the iPhone 14 is already shaping up to be a test as broader economic conditions for the tech sector and consumers have entered choppy waters. A handful of analysts have already predicted slight price increases for the latest and greatest iPhone model. “I expect Apple to probably have to raise prices,” Ben Wood, chief analyst at market research firm CCS Insight, told CNN Business ahead of the event.

Currently, the standard, non-mini iPhone 13 starts at $799, the iPhone 13 Pro starts at $999, and the iPhone 13 Pro Max starts at $1,099. Some analysts are predicting a $100 price hike on at least the high-end Pro and Pro Max models. But given the pressure consumers are facing, he thinks Apple will also do “everything it can to keep this as minimal as possible.” This could mean offering attractive trade-in bonuses, installment payment plans and other offers.

Despite rising inflation and other economic headwinds, Cook said in the company’s latest earnings call that there was “no clear evidence yet” of a macroeconomic impact on sales. ‘iPhone. That doesn’t mean the tech giant is immune to a deteriorating economic climate. It reported a nearly 11% drop in profit in the three months to June, compared to the same period a year ago. This event also comes amid supply chain issues related to China’s zero-COVID policy.

Finally, there have been rumors that Apple may remove the Lightning port from the iPhone in the new models and opt for a design with charging via MagSafe wirelessly. There have also been rumors that some US models may launch without a physical SIM slot as Apple moves towards an eSIM-only design.

Apple Watch, iOS 16 release date and more

New Apple Watch models are expected to be unveiled on Wednesday, including a premium offering. An official release date for iOS 16, the latest high-profile update that will let users customize their iPhone lock screens (like Android does) and features a revamped iMessage, is also expected to be announced.

What not to expect

While the new iPhone is expected to take center stage, many analysts don’t expect Apple to launch any new iPads or Mac computers until October. Of course, the rumor mill can always be wrong about these things. Apple is also unlikely to launch its popular and highly anticipated AR headset on Wednesday.

Despite rival Samsung’s love affair with foldable devices, Apple is still unlikely to unveil such an iPhone this fall.

CNN Business will be showing live coverage of Cook’s big production, so tune in here as the world’s most valuable tech company finally puts all the rumors to rest and reveals some of its latest gadgets heading into the season. holiday shopping.

The-CNN-Wire & © 2022 Cable News Network, Inc., a WarnerMedia company. All rights reserved.


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