Apple CEO Tim Cook and Apple Software and Services Chief Eddy Cue are attending the annual Sun Valley Conference in Sun Valley, Idaho, this weekend. The media and finance conference is known for attracting some of the biggest names in technology.
The Sun Valley Conference has been compared to a billionaire’s camp, where tech and media moguls can negotiate deals while golfing, rafting and similar activities. Both Cook and Cue are regulars at the event.
Other attendees this year include Amazon’s Jeff Bezos, Oprah Winfrey, OpenAI CEO Sam Altman, Bill Gates, Salesforce CEO Mark Benioff, Nike CEO John Donahoe, Sony CEO Ken Yoshida, YouTube CEO Neal Mohan, SoftBank CEO Masayoshi Son, Alphabet CEO Sundar Pichai, Meta CEO Mark Zuckerberg and Disney CEO Bob Iger.
The Sun Valley event is by invitation only and members of the media have limited access, so the deals and relationships that are formed at the event often go undocumented.
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