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Americans deal another blow to Meghan Markle by revealing their thoughts on her latest venture American Riviera Orchard in new Daily Mail poll

Maybe Americans already have enough dog shampoo and fancy nut butter.

At least that’s one interpretation of a new survey, which reveals lackluster interest in Meghan Markle’s new lifestyle brand.

At least 68 percent of those surveyed said they were not interested in American Riviera Orchard.

Less than a fifth of voters said they were interested in the soon-to-be-launched line, and 14% said they weren’t sure.

Americans are not yet convinced by the array of fancy cookware and condiments.

The Duchess of Sussex returned to Instagram with a luxurious new lifestyle, American Riviera Orchard

The Duchess of Sussex returned to Instagram with a luxurious new lifestyle, American Riviera Orchard

The DailyMail.com/TIPP national survey of more than 1,400 adults makes for tough reading for the Duchess of Sussex, who revealed her new product range on Instagram last month.

Survey

Are you interested in Meghan Markle’s American Riviera Orchard range?

  • Yes 6 voices
  • No 327 votes
  • Not sure 4 voices

The survey suggests 46.5 million American adults might just check out her cookware and tableware, but Markle’s marketing team was probably hoping for more engagement.

She teased her plans with a teasing ad showing her arranging flowers in the kitchen of her estate in Montecito, Calif., and posing, out of focus, in a black ball gown.

It plans to sell a nearly exhaustive list of household items, stationery, kitchenware, gardening tools, beverages, foods, condiments and even pet shampoo and conditioner. company.

This has been compared to the product empires of Martha Stewart and Gwyneth Paltrow.

The venture comes amid mixed success since she and Harry stepped down as senior royals in 2020.

Their $20 million Spotify deal ended last year after spawning just one podcast series since its inception in 2020.

The new brand was seen as a reflection of her former lifestyle website, The Tig, which she launched before meeting Prince Harry.

The new brand was seen as a reflection of her former lifestyle website, The Tig, which she launched before meeting Prince Harry.

Meghan shared a video giving viewers a glimpse of what they can expect from her brand.  There is a clip of Meghan cooking in a kitchen, filled with a number of high-end kitchen utensils.

Meghan shared a video giving viewers a glimpse of what they can expect from her brand. There is a clip of Meghan cooking in a kitchen, filled with a number of high-end kitchen utensils.

Still, Harry’s 2023 memoir, Spare, was a bestseller, and the couple has two Netflix shows in the works.

The Duchess has said very little publicly about American Riviera Orchard, with the only hints of what’s to come appearing in the form of nine cryptic Instagram posts, which reveal the brand’s name and logo.

Its launch is planned in the coming weeks.

Marketing experts say it could net him six-figure sales within weeks.

His Instagram account already has 590,000 followers.

But critics have been harsh on the new brand and its classic calligraphy logo.

This has been called “rushed” to “ridiculous.”

Markle was criticized for launching it while Catherine, Princess of Wales, was undergoing cancer treatment.

DailyMail.com columnist Kennedy said the “glossy greige lifestyle brand” was becoming “a huge headache for Princess Neverwas”.

Biographer Angela Levin predicts that the duchess will embark “on a new project in six months.”

Markle's Refined Products May Be Out of Reach for Most U.S. Consumers

Markle’s Refined Products May Be Out of Reach for Most U.S. Consumers

Prince Harry and the Duchess have two Netflix shows and other projects in the works

Prince Harry and the Duchess have two Netflix shows and other projects in the works

Our survey suggests it may be harder than expected to make sales.

Only 18 percent of those surveyed said they were interested in the brand.

There was little difference between what men and women thought of the American Riviera Orchard.

Black and Hispanic people (34%) were more than three times as likely as white people (11%) to express interest — perhaps a nod to Markle’s mixed-race background.

Democratic voters were more committed to the brand than Republicans.

However, less than a third of them have expressed interest.

Millennials were among Markle’s most enthusiastic consumers, as was the 42-year-old duchess.

A third of people aged 24 to 44 were interested in the brand, compared to only 3% of those aged 65 and over.

The survey has a margin of error of +/-2.7 percent. It was carried out at the beginning of the month by TIPP, renowned for its accuracy.

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