I recently visited Redwood Materials, a company deeply anchored in the electric vehicle industry.
This startup has a billions of dollars with the main car manufacturers and EV battery manufacturers, including VW, Toyota, GM and Panasonic. So when I sat with the chief sales director of Redwood Cal Lankton, I asked for his prospects on sales of electric vehicles.
Elon Musk’s activities have worked the attraction of Tesla vehicles, and there are nagging questions about the demand for electric vehicles and if the automotive industry is entirely on this technology – or not.
Lankton, however, was unequivocal during our interview:
“We were lucky to have a solid set of partners – to be very close to their demand plans and the way they see the market evolve – and we have not seen softening,” he said.
“In fact, the EV demand continues to increase. 2024 was the largest year of sending electric vehicles ever recorded in North America, and I think 2025 will be even more important,” added Lankton.
The concerns concerning a potential slowdown in the adoption of electric vehicles have been exaggerated and motivated by “some in OEM in particular,” said Lankton, without naming names. OEM refers to the “manufacturer of original equipment” or to companies that design and manufacture their own cars.
“But the consumer looks at electric vehicles Like convincing options, “he said.” OEMs in North America offer increasingly convincing options and we feel very optimistic about the long -term growth of electric vehicles. “”
It is just to take the point of view of Lankton with a pinch of salt. Redwood materials rely on the demand of electric vehicles to support its ambitious business plans.
However, data also supports its point of view. According to the COX Automotive T1 2025 report, the US market EV continues to grow. And although some brands have lost ground, others look at long -term demand with confidence.
EV unit sales in the United States COX Automotive estimates
In the first quarter, nearly 300,000 electric vehicles were sold in the United States, up 11% compared to the previous year, said Cox.
While Tesla has had a decline, self -inherited brands such as Chevrolet, VW, Toyota and Honda have experienced massive growth from one year to the next. Porsche was a real star. It sold more than 4,000 electric vehicles in the first quarter, up 250% compared to the previous year. Taycans are not cheap either!
“Despite many obstacles – and what you can read elsewhere – sales of electric vehicles continue to grow at a healthy pace in the United States,” Cox wrote in his latest report.
businessinsider
