- Amazon Prime had 180 million members as of March, new data shows.
- That represents 75% of all U.S. shoppers, Bloomberg Businessweek reported.
- This shows how ubiquitous Amazon has become in online shopping.
Now more than ever, you’re more likely than not to be an Amazon Prime member.
About 180 million people were Prime members in March, Bloomberg reported Tuesday, citing data from Consumer Intelligence Research Partners. This represents an increase of 8% from 2023, according to the data.
This also brings the share of U.S. consumers benefiting from Prime to 75%, according to the report. Amazon did not immediately respond to a request for comment from Business Insider.
Online shopping, particularly on Amazon, has taken off during the pandemic. The new figures suggest that Prime still has potential to grow, albeit at a slower pace.
Prime fees, which cost $15 per month or $140 per year, are a key revenue source for Amazon. Analysts polled by Bloomberg expect the company’s first-quarter subscription revenue to rise 12% to $10.8 billion; data is expected on April 30.
Other retailers are trying to popularize their own membership services, which offer perks like free shipping on online orders and access to streaming services. Last month, Target announced it would offer Circle 360, a subscription that offers unlimited same-day delivery on orders from its stores, for $49 a year.
Walmart, meanwhile, has been expanding its Walmart+ subscription program for years.
Some shoppers still managed to avoid signing up for Prime. But in a sign of Amazon’s entrenchment in the world of e-commerce, even items purchased on other websites, like eBay, end up being shipped by Amazon.
Do you work for Amazon Fresh, Whole Foods, or another part of Amazon’s retail business and have a story idea to share? Contact this reporter at abitter@businessinsider.com
businessinsider
