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AMD launches new chips for AI PCs amid fierce fight with Nvidia, Intel

POLAND – 2023/07/31: In this photo illustration an AMD logo seen on a smartphone with stock percentages on a laptop screen. (Photo illustration by Omar Marques/SOPA Images/LightRocket via Getty Images)

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American chip design company Advanced microsystems unveiled new processors to power PCs with artificial intelligence on Tuesday as it seeks to take the lead in the AI ​​PC race against rivals like Nvidia And Intel.

AI PCs are personal computers equipped with processors designed to perform AI tasks, such as real-time language translation and summarization.

Describing them as the most powerful chips yet for professional PCs, AMD said the Ryzen Pro 8040 series processors for laptops and Ryzen Pro 8000 series processors for desktop computers are built with the advanced technology of 4 nanometers.

These processors should equip PC models from brands such as HP and Lenovo from the second quarter of 2024, AMD said in a statement on Tuesday.

These new AMD chips will compete with Nvidia and Intel chips specifically designed for AI PCs.

Like Nvidia, AMD does not make its own chips. Instead, it outsources its chip manufacturing to semiconductor foundries, primarily to the world’s largest contract chipmaker. Taiwan semiconductor manufacturing company.

TSMC currently produces 3-nanometer chips and plans to begin mass production of 2-nanometer chips in 2025. Typically, a smaller nanometer size produces more powerful and more efficient chips.

In January, AMD announced the next generation of Ryzen 8000G desktop processors, capable of delivering “immense power and dominant performance for intensive workloads, including gaming and content creation.” The 8000G series is built on the 4 nanometer process.

AMD and Intel have touted AI PCs as a new era for the industry. Last year, AI saw a boom after the launch of ChatGPT in November 2022.

US consultancy Gartner estimates that AI PC shipments will account for 22% of all PCs in 2024. The research firm expects 54.5 million AI PC units to be shipped by the end of the year.

“Rapid adoption of GenAI capabilities and AI processors on devices will eventually become a standard requirement for technology vendors,” said Ranjit Atwal, principal managing analyst at Gartner.

However, this could present challenges for suppliers, as they would struggle to “differentiate themselves from their competitors” and increase revenue, Atwal said.

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