Amazon’s new MRBEAST agreement shows a growing power of creators in Hollywood

Amazon cannot have enough Jimmy “MRBEAST” Donaldson.

The streamer renewed his series of “Beast Games” competitions for two more seasons, without being discouraged by the controversies surrounding the show.

This sheds light on the power of the largest star in Youtube – and the growing influence of digital creators Amasse in Hollywood.

The renewal is not entirely surprising given the success of the show. “Beast Games” attracted 50 million views in 25 days and is Amazon’s undeveloped series of all time.

However, the program was also poorly examined by criticism and stimulated complaints concerning the conditions of filming and injuries. Donaldson is also prosecuted by former competitors.

Business Insider previously pointed out that before “Beast Games” were broadcast, there were concerns inside Amazon. The show was aimed at launching streamer’s efforts to sell prime advertisements, and some initiates feared that controversies could hinder negotiations. The renewal of the two seasons suggests that these fears were not founded.

“Beast Games” was also expensive to do. Amazon paid Donaldson $ 100 million for the first season, according to a pitch deck obtained by Bi. But the Youtuber said he had exceeded the budget and had lost tens of millions of dollars, which came out of his pocket.

The Wall Street Journal said that Amazon had achieved at least $ 100 million in profits in the first season and that Donaldson asked for more than $ 150 million for each of the two subsequent payments.

The representatives of Donaldson and Amazon did not immediately respond to requests for comments.

‘Beast Games’ was a tilting point in Hollywood

Getting started in business with a designer can be risky, but Amazon’s re-up finally shows it.

And in this case, it looks like a victory for the creator’s economy as a whole. “Beast Games” emerged as a tilting point in Hollywood, while banners and studios later increased the search for programming more directed by influencers.

This interest stings as the creators solidify their status of dominant cultural force and that YouTube reigns supreme on television screens.

Netflix has a license content of youtube creators focused on children like Mrs. Rachel. He also envisages video podcasts, as indicated exclusively Bi, and the company confirmed his latest call for results.

Some of Netflix’s talks have been for potential uncripted programs involving creators, the streamer considering riffs on reality competitions like “Survivor” and “The Bachelor”, previously reported Bi.

Max also jumped into the creative game and has currently broadcast “Paul American”, a reality TV show features the Duo Fraternal Youtube Logan and Jake Paul.

Before “Beast Games”, some efforts to fill the gap between Hollywood and the creators’ economy had weakened. Donaldson himself said he saw “beast games” like a bell test.

“The creators have no good representative when it comes to doing things on the streaming platforms,” ​​he said earlier this year on the Podcast “Journal of a CEO”. “If I fail, it’s over; no streaming platform will again touch a youtuber.”

The latter news from Amazon suggests that Donaldson has succeeded in the test with flying colors.