Amazon is now the latest major retailer to enter the fray with a new subscription option allowing Prime members to get unlimited delivery on orders over $35 from stores including Whole Foods, Amazon Fresh and more. other local stores.
Starting Tuesday, Prime members can sign up for a free 30-day trial of the service at $9.99 per month, and customers with a registered EBT card can use the service without a Prime membership for $4.99 $.
“We have many different customers with very different needs, and we want to save them time and money every time they shop,” said Tony Hoggett, senior vice president of global grocery shopping. Amazon, in a press release.
The news out of Seattle follows a similar offering from Target, which launched its Circle360 membership earlier in April for an introductory price of $49 per year.
And the highlight of Bullseye’s first-ever paid membership option? Free, unlimited delivery of groceries (and other items) via the company’s Shipt service on orders over $35.
Of course, both are following the course set by grocery giant Walmart, whose $98-per-year Walmart+ subscription includes grocery delivery among its perks. Walmart, like Target and Amazon, requires a minimum purchase of $35 for the free shipping option. Walmart also offers a half-price option for eligible government assistance recipients.
The company will even have an associate in a blue vest put your produce and perishables directly into your refrigerator for an extra $7 per month.
At $259 per year – between the $139 annual Prime subscription and the $120 full delivery subscription – Amazon’s offering is by far the most expensive of the three companies.
Even so, given that 75% of shoppers already have a Prime membership, this total number may not make much difference.
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