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Amazon Alexa now tells you when items in your Amazon shopping cart are on sale

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Amanda Ringstad, Amazon

Amazon’s Alexa voice assistant will soon let users know when items they’ve had an eye on are about to go on sale.

The company announced Thursday that Alexa will notify Prime customers up to 24 hours in advance of upcoming sales on items in their Amazon Wishlist and Shopping Cart, or items marked “saved for later” on the platform. The feature will work with fourth-generation and newer Echo smart speakers.

For example, if a customer is viewing a new TV and it is on a wishlist, Alexa will notify the consumer that it will be on sale soon. The Amazon Echo ring will turn yellow when an item goes on sale, so a user knows to ask Alexa to read their notifications. Consumers can then ask Alexa to remind them of deals when they’re live or ask the smart device to order items on their behalf.

This feature is intended to help customers save time and prepare for big sales, like Prime Day. It also benefits Amazon, which uses Echo devices to entice people to buy more products from the site.

Offer recommendations must be enabled to use the feature, which can be disabled or enabled by visiting the Alexa app and clicking “more”, “notifications”, “Amazon shopping” and then “purchase recommendations”.

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