Alta collects $ 7 million to automate sales with an AI “workforce”

• Alta, based in Tel Aviv, obtained $ 7 million in starting funding for its AI “workforce” for sales teams.
• The startup has found that users are better involved with AI agents who are transparent not to be human.
• Discover the pitch of Pitch at 17 who helped the company win its seed round.

An AI startup that helps companies automate sales tasks came out of stealth and obtained $ 7 million in seed financing.

Alta, based in Tel Aviv, initially experimented with AI business agents who seemed more human. However, the team quickly found the opposite approach more efficient.

“When people know that they speak at AI, they expect it to be fast, precise and efficient,” Business Insider Stav Neumark-Levi told Alta. “As he tries to act” human “but something is wrong, confidence is lost.”

Alta was founded in 2023 by Neumark-Levi, a former growth leader on Monday.com, alongside Tom Hoffen and Mor Shabtai, who previously sold his startup, Xperiti, in Ipsos.

The team says that it has worked with more than 100 companies for over a year to analyze sales data and identify the bottlenecks. The company used these results to create an AI “workforce” which automates prospecting, research, awareness and realization of planning while integrating to existing sales data.

Rather only one AI assistant, Alta has created a team of specialized agents. “Katie” manages prospecting “, Luna” manages the operations of income and “Alex” follows meetings of leads and books.

Alta’s workforce aims to release sales teams from repetitive tasks. “The sales teams are blocked by spending hours on the administrator-Copy-coopaling messages, looking for the right lead, searching the obsolete CRM,” said Neumark-Levi. “It is not surprising that 70% of their time did not really spend sale.”

The model of large, owner -owner of Alta feeds its AI agents and integrates with more than 50 commercial tools, including customer relations management platforms such as Salesforce and HubSpot, as well as business planning systems, payment tools and social media platforms.

Alta operates on a subscription model, companies are billed quarterly. Alta says that he is already approaching 100 paid customers, including fortune companies 500 and SMEs. Neumark-Levi plans to change this to a pricing model based on results based on reserved meetings or revenues generated.

The 7 million alta $ 7 million seeds was led by Capital Entrance and Target Global. Providential investor Ben Lang participated, as is a group of high -level strategic advisers, notably Gavin Patterson, the former president of Salesforce, Nir Goldstein from Greenfield Partners, and Yoram Teitz from General Atlantic.

“What drew our attention to the Alta is how they redefined the relationship between AI and sales teams,” said Shmuel Chafets, general partner of Target Global. “Rather than promising to replace humans, they have created members of the AI ​​team who manage the bulk of the work.”

With the new financing, the Alta plans to extend beyond sales development representatives and create an AI for account managers and account managers, collecting deeper automation in the sales cycle.

Discover the Pitch of Pitch with 17 slides that Alta used his seed round of $ 7 million.