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Adidas says that customer data has been stolen in cyber attack

remon Buul by remon Buul
May 27, 2025
in Business
0
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Tom Gerken

Technological journalist

Getty Images Adidas Shopfront. People are walking in the entrance doors to a large glass shop with the Adidas logo above. The logo is three rectangles oriented to left to 45 degrees increasing in size from left to right. To the right of the shop is a massive banner of a model joyfully carrying an adidas hooded top. She smiles widely.Getty images

Adidas revealed that it was affected by a cyber attack in which the personal information of customers was stolen.

The giant of sportswear said that criminals had obtained “certain consumer data” which “consists mainly” of the contact details of the people who had been in contact with its assistance service.

Adidas said that passwords and credit card and other payment data were not compromised.

“We are fully determined to protect the privacy and security of our consumers, and sincerely regret any disadvantage or concern caused by this” “” incident He said in an article on his website.

“Adidas customers will naturally be worried that their personal data has fallen into the hands of pirates who could try to exploit it, it is therefore essential that Adidas provides clear and timely updates to affected buyers and supports them to take up to protect themselves,” said Lisa Barber, of the consumer group?

She advised people who may be assigned to closely monitor bank accounts and credit reports for suspicious activity.

She added that they should also be wary of unexpected phone calls, emails or messages on social networks claiming to refer to the pirat

This occurs while the retailers, including Marks & Spencer and Co-OP, were targeted in major cyber attacks.

In their cases, hacks have seriously compromised commercial operations – there is no indication that something similar has happened with Adidas.

“Adidas recently realized that an unauthorized external part has obtained certain consumption data through a third -party customer service provider,” said the company.

“We immediately took measures to contain the incident and launched a complete survey, collaborating with the main information security experts.

“Adidas is informing potentially affected consumers as well as the appropriate data protection and law authorities in accordance with the applicable law.”

Several cyber-incidents have been reported since April 2025, some experts finding links between them.

The BBC includes British police focus on a notorious group of English -speaking pirates, known as scattered spider, as being potentially behind the M&S cyber attack.

The same group would have been behind hacks on the cooperative and Harrods, but it was M&S which has undergone the greatest impact.

M & S considers cyber-attack will cost the company around 300 million pounds sterlingequivalent to a third of its profit.

There is no suggestion that this group is behind the data violation at Adidas.

But the company revealed earlier this month that it had been faced with data violations in other parts of its world empire-including its Turkish and South Korean weapons.

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