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Adidas launches investigation into allegations of Ye’s behavior

Kanye West at an event announcing a partnership with Adidas on June 28, 2016 in Hollywood, California.

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Adidas said it was investigating allegations made by staff regarding musician Ye’s conduct while partnering with the German sportswear brand and the response from senior company officials.

The company said in a statement Thursday evening: “It is currently unclear whether the accusations made in an anonymous letter are true. However, we take these allegations very seriously and have made the decision to launch an independent investigation into the incident. ‘case immediately to respond to the allegations.”

This follows a Rolling Stone article published on Tuesday with anonymous allegations that Ye showed pornographic and sexualized material to Yeezy staff at meetings and made sexualized remarks to female staff. CNBC has not independently verified the claims.

Rolling Stone also said a group of former Yeezy team members sent an anonymous letter to Adidas accusing the company’s top executives of turning a blind eye to the behavior and taking “late action” at it. topic. He reportedly called for a public apology to the team.

A representative for Ye was not immediately available for comment when contacted by CNBC.

Adidas ended its partnership with Ye, formerly known as Kanye West, in October. He said his recent comments and actions had been “unacceptable, hateful and dangerous”.

Gap and Foot Locker then said they would remove Yeezy products from their stores. Designer label Balenciaga announced it was severing ties with the rapper and producer the previous week.

Adidas also said it does not tolerate hate speech or offensive behavior and was in ongoing conversation with employees about the events leading up to the end of the partnership with Ye.


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