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Adidas ends its partnership with Kanye West for offensive and anti-Semitic remarks


LONDON — Adidas has ended its partnership with the rapper formerly known as Kanye West for his offensive and anti-Semitic remarks.

“Adidas does not tolerate anti-Semitism and any other type of hate speech,” the company said in a statement Tuesday. “Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values ​​of diversity and inclusion, mutual respect and fairness.

It comes after the German sportswear company came under pressure to sever ties with Ye, with celebrities and others on social media urging Adidas to take action. The company said earlier this month that it was placing its lucrative sneaker deal with the rapper under review.

Adidas is just the latest company to end its relationship with Ye, who has also been suspended from Twitter and Instagram for anti-Semitic posts that social media say violated their policies.

He recently suggested that slavery was a choice and called the COVID-19 vaccine a “mark of the beast”, among other comments. He was also criticized for wearing a “White Lives Matter” t-shirt during his Yeezy collection show in Paris.

Ye’s talent agency, CAA, dropped him, and studio MRC announced on Monday that it was shelving a full documentary about him.

Fashion house Balenciaga cut ties with Ye last week, according to Women’s Wear Daily. JPMorganChase and Ye ended their business relationship, even though the bank run was underway even before Ye’s anti-Semitic comments.

In recent weeks, Ye also ended his company’s association with Gap and told Bloomberg that he planned to cut ties with his suppliers.

After being suspended from Twitter and Facebook, Ye offered to buy conservative social network Parler.

Protesters on a Los Angeles overpass unfurled a banner on Saturday praising Ye’s anti-Semitic comments, sparking an uproar on social media as celebrities and others said they support the Jewish people.

Read the full statement:

“adidas does not tolerate anti-Semitism and any other type of hate speech. Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the values ​​of diversity and inclusion, mutual respect and company equity.

After careful consideration, the company made the decision to immediately end the partnership with Ye, end production of Yeezy-branded products, and stop all payments to Ye and his companies. adidas will discontinue the adidas Yeezy business effective immediately.

This is expected to have a short-term negative impact of up to $250 million on the company’s bottom line in 2022 given the strong seasonality in the fourth quarter.

adidas is the sole owner of all design rights to existing products as well as previous and new colorways under the partnership. More information will be provided in conjunction with the company’s upcoming third quarter earnings announcement on November 9, 2022.”

Copyright © 2022 by The Associated Press. All rights reserved.




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