Adidas drops deal with Kanye West over anti-Semitic remarks – Reuters

German sportswear company Adidas has severed ties with Kanye West after the rapper made a series of anti-Semitic remarks.

The company said in a statement on Tuesday that it “does not condone anti-Semitism or any other type of hate speech”, adding that the comments from the rapper – who changed his name last year to Ye – are “unacceptable , hateful and dangerous”.

“The company has made the decision to immediately end the partnership with Ye, cease production of Yeezy-branded products, and halt all payments to Ye and its companies. Adidas will cease the Adidas Yeezy business with immediate effect” , the statement said, adding that this should affect the company’s profits for the year by around 250 million euros.

The move came just under three weeks after Adidas announced the partnership with the rapper was “under review”, following what it described as “repeated efforts to resolve the situation privately”. .

The rapper had claimed he could make as many anti-Semitic comments as he wanted without jeopardizing his partnership with Adidas. On an Oct. 16 podcast, West bragged, “The thing about Adidas is I can literally say anti-Semitic shit and they can’t let me go.” The podcast episode was later deleted.

Earlier this month, West wore a “White Lives Matter” t-shirt to a fashion show in Paris and made a number of anti-Semitic comments on TV shows and on social media. Fashion house Balenciaga ended its relationship with West last week, Vogue said he had “no intention” of working with him again and the rapper’s Twitter account was locked.

Josef Schuster, president of the Central Council of Jews in Germany, had urged Adidas to end its partnership with West, a call echoed by a number of German politicians.

The Greens’ parliamentary deputy leader Konstantin von Notz said in an email ahead of Adidas’ announcement that it was ‘very surprising’ the deal was still in place and called the sportswear giant to “immediately terminate all commercial relations with Kanye West”.


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