Acura’s vision for electric vehicles is an SUV concept inspired by F1 and luxury Italian powerboats – TechCrunch

The premium performance brand is gearing up for an electric SUV in 2024

Acura is getting ready for the future of electric vehicles the same way most other automakers are planning their transition to electric carmakers, with an SUV.

The awkwardly named Acura Precision EV concept will make its debut at the annual Monterey Car Week festivities with a nod to the worlds of boating and F1. It’s an odd combination, but the automaker seems to have pulled it off.

Acura and its parent company Honda have not embraced the coming evolution of electric vehicles as quickly as other brands, especially in the United States. But it’s a marathon, not a sprint to replace gas-powered vehicles. Although it’s just a concept, the design language of the Acura Precision EV concept gives us a good look at what to expect in 2024 when Acura starts building its production electric SUV.

The concept itself is a sleek SUV with a long hoodline that dwarfs what we see on the automaker’s current MDX and RDX vehicles. The company said it is looking to luxury Italian boats – specifically how these high-end craft combine “elegance, art and harmony of form and function” when designing the Acura Precision EV concept. We don’t know the “form and function part” yet since it is just a concept. However, you see some of the boat-like design cues in the SUV’s wide, athletic stance and sharp lines.

As with most vehicles that will never be sold, the concept has an impressive light signature on the front fascia (called Particle Glitch) that illuminates the automaker’s Diamond Pentagon grille.

Without sharing details of range or battery capacity, the Acura Precision EV concept bears a slight resemblance to the Honda Prologue EV. Both vehicles are expected to appear in 2024. The Prologue will be built using GM’s Ultium EV platform and it’s extremely likely that the Acura will also run on General Motors batteries.

That said, Acura has not disclosed the range or battery capacity of the concept or upcoming production vehicle.

Inside, the concept has the usual minimalist design layout. A sleek interior filled with eco-friendly materials including marbled plastic trim, biomass leather and FSC-certified bleached wood that has been responsibly harvested.

A curved infotainment screen with a driver-focused tilt sits alongside a yoke steering control. Acura says this, along with the low seating position, is a nod to F1 racing. Tesla has put its own yoke controls in its Model S and it’s polarizing to say the least. Acura, although a performance brand, will likely replace the concept drive with a more traditional steering wheel.

For those times when the driving isn’t ideal (traffic), Acura’s concept will drive itself and transform the interior from a race-inspired cockpit into what it calls a spiritual living room. Red mood lighting will give way to a soothing and warm interior with ‘soothing scents’ and projected ‘underwater’ animation to help relax passengers.

While the more extravagant parts of the vehicle won’t be included in Acura’s upcoming electric SUV in 2024, the overall concept design will be the model for what we can expect from the performance brand.

Acura may be a bit late in the EV game, but as long as what it brings continues to focus on the brand’s performance lineage, its boating (and racing) inspired SUV could be just that. that fans of the brand are looking for.


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