In 2021, the people of Acura proclaimed that the luxury Honda brand would jump by investing in new hybrid cars and jumped directly in a strategy entirely EV, launched by what is now known as ZDX. These plans have now been officially moved, as confirmed today. Expect new hybrid developments and internal long-term internal combustion models of short-term acura, after all.
“We are not just dipping our toe in water with electricity at Acura, we jump everything. And it is not only because we owe it. This is because we want it. Automobile news.
Today, the story is a little different.
In an executive round table in Honda in Monterey, the American CEO of Honda, Kazuhiro Takizawa Production according to customer demand. »»
Takizawa-san acknowledged that the brand had already engaged in a complete EV pivot and said what everyone achieved in the current state of American electricity infrastructure: “… looking at customers’ demand, it is not realistic.” He also expressed his frustration in the face of politics, which, of course, has made compliance a mobile target for car manufacturers, especially in the past year.
The company does not plan to completely abandon EV initiatives. After all, he has just revealed his brand new battery electric RSX prototype this week. Takizawa-san also explained on this subject: “We also participate in Ionna (an EV Infrastructure initiative). Without charging, we cannot sell Bevs. Without Bevs, the charging stations cannot be profitable enough. But I am sure that we are participating in our effort to resolve the point of pain on the customer.
Our editor-in-chief, Kyle Cheromcha, who was in Reunion, asked: “… from the consumer’s point of view, you see something like civic hybrid as a huge seller, and I think people wonder, what is so difficult to put this motorcycle group in the Integra? So what is the real blocker there? ”
Takizawa-san replied: “It’s not that simple. When you change the powertrain, with collision tests and all these things that we have to start at zero. (Our engineers) say it’s quite difficult (laughs). But of course, it is not impossible, and we have this technology, so it’s just a question of delay and development of models. Always take several years.
Regarding collaborations on quasi-filure hybrid technology, such as Honda has linked to GM to create the Chevy Blazer and Honda Prologue, Takizawa was convinced that her business would not pursue such relationships and would not be covered alone. “In terms of hybrids, we believe that we have the expertise more than anyone,” he said.
I cannot say that I am surprised that the acura pivots far from an EV-Tout plan. But today’s comments were the first final confirmation that we have heard that hybrids and ice cars will continue to be important in Honda and Acura’s strategy for the next few years.
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