- The ad, released to coincide with the Super Bowl, although it did not air on television, officially launched the LifeShiftr.com website.
- The new site allows people to contact their local government officials to continue raising the plight of hostages held captive by Hamas.
- Since the launch of the campaign, 150,000 letters have been sent to local authorities
Actor Michael Rapaport has made an impassioned appeal in a new “Super Bowl ad” to raise awareness for the 134 hostages who remain stranded in Gaza.
The ad, released to coincide with the Super Bowl, although it did not air on television, officially launched the LifeShiftr.com website.
The new site allows people to contact their local government officials to continue raising the plight of hostages held captive by Hamas terrorists after the October 7 attack.
In the video, Rapaport introduces himself and does deep breathing exercises while trying to strike a tree pose while flowing water and chimes are heard in the background, as if he is touting a new wellness product.
“He’s the new Michael Rapaport. LifeShiftr.com is truly life changing. Has this changed my life? he asks. But in a few seconds, his zen attitude becomes explosive.
“Well, hell no, but do you know whose life it might change, the 136 hostages who are still being raped and tortured in Gaza by the Hamas terrorist bastards right now!” he said.
Since the launch of the campaign, 150,000 letters have been sent to local authorities.
Rapaport says in the video: “LifeShiftr.com allows you to automatically contact your local representatives and demand the release of all hostages now! ‘It’s a real fucking app.’
“Not only will this change lives… it will save lives… so use the app – don’t use the app – I don’t care, but call your reps… do it now – do -it during a touchdown – do it during halftime… tree pose… armadillo pose… I don’t care… let’s take them home now. Lifeshiftr.com is a real app… try it…’
And, just when you think Rapaport is done talking, he reappears and asks, “Did you do it?”
Several families of the hostages are seen in the video, including Romy Cohen, who spoke exclusively to DailyMail.com.
Romy’s twin brother, Nimrod Cohen, 19, an IDF soldier and one of 134 hostages, was taken hostage by the terrorist group on October 7.
Being twins, the two men share a particularly close bond.
She and her parents learned that Nimrod had been kidnapped through a video released by Hamas. She said that since her capture, every day has been painful for her and her family, with no evidence of life.
She shared her fear and urged others to act now as time is running out.
“It’s been too long, more than a hundred days and 4 months now. We know they don’t have food. They are held underground in tunnels without oxygen or sunlight,” she explained in part.
“I don’t even know if he’s alive, because we don’t know. They don’t have time, every day that passes we hear about more hostages being murdered in captivity, and I don’t know who will be next.
“I don’t know if it will be my brother or one of the other hostages.”
On Monday morning, the Israeli military said it had rescued two male hostages from captivity in the Gaza Strip, more than four months after their kidnapping from Kibbutz Nir Yizhak on October 7.
The two men were rescued from a residential building in the border town of Rafah in a raid that killed at least seven people.
The army identified the two men, both Argentine-Israeli, as Fernando Simon Marman, 60, and Louis Har, 70. Both are said to be in good health.
Romy said learning of the hostages’ release was “good news” and that they were feeling a little more “optimistic.”
“We woke up in the morning and we saw the news, and of course it gave me a lot of hope,” she said.
“Knowing that it’s possible, seeing these people, knowing what they’ve been through and knowing that this could end well.
But the uncertainty is almost unbearable.
‘I hope it ends like this for everyone and that we don’t have 134 coffins because we’re really scared that this will happen. It’s been too long.’
She urged people to go to LifeShiftr.com and contact their local representatives.
Desperate to reunite with her family, she asked the public to get involved.
“Contact your representatives and anyone who has the power to do something, even if it’s just raising awareness and putting something out there, can really help,” she said.
Gn En world