Aaron Judge’s Return to the Yankees Lets YES Network’s Suits Dream Big – The Denver Post


Given the hysteria and hyperbole surrounding Aaron Judge’s signing, would you be surprised if the Yankees Entertainment and Sports Network is able to sponsor each of his at-bats?

When the judge accepted a new high-rise contract (9 years, $360 million) on Wednesday morning, sighs of relief were accompanied by visions of dollar signs for anyone with a financial interest in the Yankees – including including combinations YES.

While Judge’s departure wouldn’t have destroyed the Yankees brand and rich history, which YES uses to promote the network, sell to advertisers and TV distributors, it would have torn a gaping short-term hole in the product and credibility of the organization. Now that nightmare is over, replaced by dreams of JudgeMania.

There were even some made-for-television (or at least Yankeeography) dramatic elements to the way the case unfolded. It started with the outfielder turning down a lucrative offer before the start of the season, and included, with the Yankee brass being kept in the dark, an erroneous tweet from The Post’s Jon Heyman that No. 99 (“Arson Judge”) seemed heading to the Giants, and finally Hal Steinbrenner, Italy, making a deal in a phone conversation with Judge.

Going forward, the title of the script is High Expectations. He should do well in the ratings department.

For the judge and his family, the cashout is a blessing, the result of hard work and timing. It also comes with the weight that comes with a constant media spotlight. This type of heat brings sweat and pressure. The judge felt it during his historic chase. It was about him trying to break a record while playing for a new contract. What if this one was about wrestling?

What if Judge gets off to a terrible start in 2023? There will be commentators and an assortment of YOUR Gasbags, who will award it to the judge getting the big deal. The other side will argue that Judge’s story shows that trying to lead the Yankees to their first World Series appearance since 2009 is enough to keep him hungry.

For YES, all that matters is that Judge is in the lineup. Either way, whether he’s fighting his way out of a slump or making a tear at home again, Judge is destination television. Casual fans who tuned in to watch it in 2022 will stick around because of the contract hype. The huge deal not only added to its mystique, but also to the number of scenarios available for YES voices.

Still, will they get into questions about how the richest contract in Yankees history may affect Judge? Or will their conversations be limited to what’s going on with him between the lines?

Remember, before Steinbrenner gave him all that money, Judge wasn’t thrilled that YES was following him in the dugout with his cameras. Now, the judge (aside from owner and possibly GM Brian Cashman) is the most powerful person in the organization. And he’s been locked up (probably as captain too) for at least nine seasons. Will his critiques of YES be more extensive and frequent?

Something tells us the YES honchos stopped caring about those criticisms when Judge decided to stay in the Bronx.


Not only did the Mets lose a great pitcher when Jacob deGrom signed with Texas, but SNY lost a ratings magnet.

When deGrom launched, it was an event. His injury-plagued career has made the accumulation of his departures even more significant. Not only was that reflected in the ratings, but his dominance on the mound also brought out the best in the SNY broadcast booth, especially Gary Cohen, whose voice captured the excitement and drama. of each departure of JdG. We will miss these opportunities.

While Max Scherzer’s departures were highly anticipated, TV shows didn’t generate the same sizzle as a JdG exit. And Justin Verlander’s appearances are unlikely to produce the same electricity and ratings as deGrom.


The corny world keeps spinning as the MSG Network/Comcast transport dispute in New Jersey and Connecticut drags on – with a twist.

Recently, MSG Networks tweeted that in New Jersey, Comcast Xfinity “just increased” its regional sports network fee “by 40% to $10.85.” RSN fees are higher than they were “BEFORE” Comcast dropped MSG Networks over a year ago.

So Comcast Xfinity New Jersey subscribers, unable to access MSG, now pay higher RSN fees while receiving less sports programming (no live post-game broadcasts of the Rangers, Knicks, Devils, Islanders and Giants). That makes a lot of sense, right?


Mets-A-Holic, Evan Roberts has been rocked by the departure of Jacob deGrom. No surprise there.

Yet Roberts was so determined that he went after the messengers. During his WFAN/SNY afternoon simulcast with Craig Carton on Monday, Roberts not only said the organization doesn’t always treat JdG with the respect he deserves, but added that he doesn’t like the way SNY covered the pitcher’s departure.

When Carton asked Roberts to be more specific, the talkie forced to single out veteran anchor Gary Apple and SNY baseball insider Andy Martino. Roberts said he had “issues” with the two voices, accusing them of being “accomplices” to the organization.

I think Super Mets fan Roberts was a little too emotional about his guy, Jake. Yes, Apple and Martino had a different approach than Roberts. It wasn’t a fan’s take, a talk radio take. Nor should it be. SNY’s vocals were balanced. They were fair.


The frequent “squabbles” between WFAN personalities makes us wonder how many are actually real or just designed for cross-promotion. A short story involves Norman Julius Esiason morning mouth hitting at America’s-Know-It-All, Brandon (Tiki and) Tierney. On Wednesday, NJE closed its show by saying, “Stay tuned to Tiki [Barber]. Tiki puts on a great show. Perhaps his cancellation of Tierney from the promo had something to do with Tierney dumping Esiason’s heavy “Audacy sports minute.” “They [the Sports Minute] are worthless,” BT said on air. “I don’t listen to them.”…CBS Sports uses its No. 1 team Jim Nantz and Tony Romo on Sunday’s Jets-Bills tilt. This means we won’t get the filibuster provided by Ian (The Bird) Eagle and Charles Davis. I have to give Bird credit. He can launch into a story or anecdote after the whistle and finish it just as the ball is broken. Unless, of course, the always talkative Davis interrupts. … The great minds inhabiting the Valley of the Stupid really stretched their brains to arrive at the following debate: Will Mets fans boo Jacob deGrom when he returns to Citi Field with Texas.

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For providing a memorable moment during Team USA’s World Cup appearance. The confidence and insight Adams showed in Qatar when he was grilled by an Iranian journalist gives hope that the next generation of children are doing well.


What does it say when the USC head coach allows his already injured quarterback (Caleb Williams) to re-enter a game for final possession by 23? It makes no sense – football or otherwise.


What Brian Cashman said: “We had no expectations of when or how the [Team Judge] decisions would be made.

What Brian Cashman meant, “We had no idea what was going on. It was like negotiating with the CIA.




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