“ A movie minecraft ” arrives like a SMASH surprise ticket office

There are no security formulas in Hollywood, but it is getting closer:

Take a established but under -exploited (or mold) cultural property – preferably that which arouses strong feelings of nostalgia in young adults – and add stars playing the type, abundant visual effects and a wise marketing campaign that makes the main fans appreciated.

It is difficult to succeed, but legendary entertainment has done it on several occasions. The most recent example came this weekend with “A Minecraft Movie”, which was carried out in partnership with Warner Bros. The film was on the right track to sell $ 140 million in north America from Friday to Sunday, according to box office analysts.

Quoting sales in advance of tickets and investigations that follow the interests of consumers, analysts had screened a national opening weekend of more than $ 80 million.

“A film Minecraft”, a comic comic fantasy classified PG with Jack Black and Jason Momoa and based on the 2011 video game, was also marked abroad, where it was to collect an additional $ 100 million, said analysts.

The film cost $ 150 million to win, not to mention the world marketing costs. The legendary, which belongs independently, covered 25% of the budget. Warner Bros. experienced the balance. Critics have been mixed.

Hollywood in general, and Warner Bros. Especially, really needed a blow. Box-office revenues in the United States and Canada fell 11% in the first three months of this year compared to the same period in 2024, partly due to major flops such as “Snow White” (Disney) and “Mickey 17” (Warner Bros.). There were also other sub-performants, including a pair of failures on a low budget of the Horror Studio of Blumhouse formerly not toppable.