When the notification came that the Newcastle brand team would tell us about an imminent club announcement, the suspicion was that a crest change would be revealed.
My first thoughts? Everything seemed a little Mike Ashley. The former owner flirted by changing the name of the stadium and did not feel the love of the Toon army. This has strengthened their resolution to get it out of the city.
There are few clubs with such a feeling for their past, for the traditions that make Newcastle United unique. From black and white stripes to cathedral on the hill, the “brand” is already recognizable worldwide.
The suspicion was right. The Newcastle brand team confirmed on Friday morning that the Crest club would change.
But listening to the reasons why it did not look like such betrayal after all. The practical problems of the production of such a complex badge – hippocamples, castle turret, lion, flag – mean that the quality is often low and of invariably variable coherence. As the father of three boys with drawers full of Newcastle kits, I appreciate it.
The badge can be different from Jersey Jersey and, because of its complicated conception, it is no longer woven in the shirt, attached to the place like a sticky plaster. Too hot washing, mom, and it could stand out.
The current Newcastle badge, which has only been in force since 1988
My initial feeling? Everything seemed a little Mike Ashley. The former owner flirted by changing the name of the stadium and did not feel the love of the Toon army
There are few clubs with such a feeling for their past, for traditions that make Newcastle Unite
From black and white stripes to the cathedral on the hill, the “brand” of Newcastle is already recognizable worldwide
When Newcastle travels through the United Kingdom, they are often encountered in hotels and stages of opposition to multiple iterations of their crest – it simply depends on the version copied from a Google search. He had the club’s marketing gurus cry in their lean slats.
Look more closely too, and isn’t the ridge too busy? It’s a bit Game of Thrones This medieval mixture. Hippocamples have little relevance for modern times and the lion is so small that it does not really serve its lion’s goal.
Is it a nice badge, filled with historical symbolism, but irreplaceable in 2025? I don’t think. Do not forget, this version has only existed since 1988.
Before that, there were three ridges in 12 years. Indeed, the current crest was relegated during its first season!
The process will now follow a week of consultation with holders and members of the season. It is sensible, given the risks of opening it up to everyone (Sunderland fans could vote mass So that black cats replace hippocamples…).
After that, options will be presented to the supporters and there will be an opportunity to vote on their favorite design. It will only be used since the 2026-2027 season.
Do not forget, this version has only existed since 1988 – here Peter Beardsley shows the badge which was in force from 1983 to 1988
Beardsley in 1983, the last year of the crest of the club which had a magic and a castle
Malcolm Macdonald in 1974, bearing the crest which was Newcastle from 1969 to 1976
And is the real brand of Newcastle United not what is based in literal terms on your heart, but the soul that is below?
As the proverb says, you can change your partner, your friends and your work, but you cannot change your football club.
A change of badge should not change a lot at all. Let’s wait for the redesigned options, but I agree with the proposal, and I’m sure my boys will be too.
As long as mom does not put their jerseys in washing with the reds …
