The coach is known for his handbags, but his hairstyles and dangerous trinkets also increase his activities.
The CEO of the mother company of the coach, Tapestry, Joanne Crevoiseat, spoke Thursday in a call for results of the success of Bag Charms.
“Our charms and bags have added to our success, offering consumers other possibilities of self -expression, the” Cherry Bag Charm “remaining a favorite of the Z generation,” told investors.
The charms of the bags vary largely in size and fit, miniature plush toys and toy figurines with pearl channels. BI experts have previously spoken with said charms work as a means of expressing the identity and personality of the wearer.
Coach has a wide selection of charms, ranging from $ 20 for a simple arc charm to $ 195 for the charm of the spider bag. He also sells a collection of metal chains that can be hung on the bag straps.
The Cherry Bag Charm, which Crevoiserat called a “Gen Z favorite”, sells on the coach website for $ 95.
Crevoiserat’s comments came while retail brands have bet large on the charms of bags to gain support from young customers. The brands of KFC in Balenciaga have published charms of bags – either in the form of drops in limited edition or permanent collections.
Indeed, the bet of the trainer on the charms of the bags seems to bear fruit – Crevoiserat said that almost 70% of the 900,000 new customers of the coach in North America were generation Z and generation Y.
The representatives of Tapestry did not respond to a request from Business Insider on the number of sales that the charms of the bag brought in the last quarter.
Tapestry declared an increase in income of 7% of its last quarters compared to the previous year, with $ 1.58 billion in sales.
The coach, in particular, experienced a growth of 13% in annual sliding, with sales of more than $ 1.29 billion. The brand has 324 stores in the United States and 599 internationally.
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