As the NFL media says, little is more respected and admired than Peter King. He retired last year, but he retained a part -time presence in the wider professional football ecosystem.
And when he talks, people listen.
Peter had something to say about the recent interview with Bill Belichick CBS, carried out as part of an effort to bring people to buy his new book.
Appearing on the Sports media with Richard DESITCH Podcast, King did not paint a single punch.
As a substance, Belichick got upset against King and essentially frozen it because King had the cheek to tell the truth about the controversy of Spygate in 2007. Now, King tells the truth – as he sees – on the Belichick’s books.
“He is a guy who owned all the rooms in which he entered and now he has a 24 -year -old Tell him what to do or try to control situations It is frankly, she has nothing to do with it or should have nothing to do, “King told Déitsch, via awfulannouncing.com.” Bill must seize here. He must obtain this situation. It’s embarrassing. It is totally embarrassing for a guy who is as great in his work as him. »»
King had specifically a problem with the way Belichick introduced himself to the interview with CBS.
“Bill Belichick, to promote a book, goes to Sunday morning television for so long, let’s say 10 minutes, but goes to Sunday morning television with a sweatshirt with a hole,” said King. “Watch the video. First.
“But in general, if you are going to promote a book or if you are going to do interviews, you cannot be the gloomy and disinterested person that Bill Belichick was for CBS. You just shouldn’t do it then. Why do it?”
So, what impact King does he think that the juxtaposition would have on potential buyers of the Belichick book?
“Whoever looked at this room, anyone, look, I just say for myself, if I look at that I don’t buy the book of this idiot,” said King. “” Why could I buy this guy? ” I hate this guy. It will be the impression that I get. »»
This testifies to the biggest problem with Belichick bringing the attitude of a graying football coach in the face of a book tour. It is a thing to be secret to the point of useless for the media when he tries to improve the ability of his team to win football matches. This is another thing to treat the media like the enemy at a time when the media is his friend, when it comes to selling a product.
Books are everywhere. The new ones come out all the time. People must first be informed of the book, then they must be convinced to buy it.
For Belichick the NFL coach, the media need him much more than he needs the media. For Belichick the author, he needs the media much more than the media need him. And he had no one who could explain it to him in a way that drew his attention.
It makes sense. He did not count on a public relations professional to manage advertising. He counted on someone who was in high school when he won his last post-season match.
As demonstrated by the Email she published (For any reason) on social networks earlier this week, he was unreasonably combative and illogically exhausted on what it means to make and sell books. Everything in this interview with CBS has reflected Belichick’s attitude since he collected patriots, not from the moment he collected checks with the media – and not when he was trying to attract readers to separate from their money. (Especially at a time when, instead of buying 30 pounds, they could buy only two.)
It is not known if and to what extent one of the misadventures of last week will prevent people from buying the book of Belichick. Many more people know it today than a week ago. If a large percentage of them reacted like King, they will not rush to add a paper copy of $ 35 to their shelves.
