Gen Z all seems to have pretty charms hanging on their bags. Here is why.

It is over the time when the click-click of stilettos pointed out a woman’s entrance to a room. He is now replaced by the click-class of the dozen charms that she is hung on her handbag.

The charms of bags – small decorative keys – quickly head to the clashes of the Zers generation bags. Miniature plush toys and cute figurines with pearl chains and even tiny photos framed by their favorite artists, the bag charms vary considerably in size and fit.

For some, the charms help spice up an otherwise boring bag. For others, the importance of charms goes much further – they are an extension of their personality, both a fashion choice as their clothes.

“Whether they adorn the` `bag ” of the moment or a shop discovery, Gen Zs and Gen Alphas see their bags as a virgin canvas to display their personality and personal style,” said Carol Davidson, image consultant based in New York.

“It is an ornament, of course, but also a way of sharing with others,” she added. “A group of charms gives others a snapshot in the way someone can see themselves and how he wants others to see them.”

The retail brands are jumping on the trend, everyone, from KFC to Balenciaga, leaving the charms of bags to obtain the membership of the Z generation. The celebrities of the Paris Fashion Week had charms that were sworn with their bags.

Here is an overview of the hottest trend in the Z generation lately.

A modern vision of the bags “ birkinifiers ”

Davidson said that a probable trend of the bag’s charm was the death of Jane Birkin, the late British actor and model who was the most popular luxury muse and the homonym of Hermès, The Birkin.

“‘Birkiniefy’ is officially one thing, from Jane Birkin herself. She was admired for her unique sense of style and fashion love, but also not to take it too seriously,” Davidson told Bi.

“She was one of the first – if not the first – to decorate her large worn bags with charms, scarves and trinkets. Since his death in 2023, we have seen the re -emergence of this tendency from the 00 years,” she added.

Gregory Scott Angel, assistant fashion professor at the School of Design Parsons, said that the punk style of the 1980s could have been a predecessor of the bag trend of the bag, a style characterized by a “number of piercings, jewelry and visible identity”.

Angel compared the charms to emojis.

“The charms are a great identifier with the personality of people. These charms could be associated with comfort, but for the most part, I consider them as identifiers, in the same way that we use emojis to communicate with people,” said Angel.

A new way of checking the atmosphere

Low Zhi An, a 23 -year -old tutor and a charming collector passionate about Singapore, said to be frankly: “If you don’t have bag charms, you have no personality.”

Low said she probably had more than 50 charms in her collection. Although she spent up to 40 Singaporean dollars, about $ 30, on a single charm, her favorite is the one she obtained free of charge at the Taylor Swift The Eras Tour concert in Singapore.

“I got this little keychain from this little girl, and I just thought it was really, really cute. It just happened my favorite song on it, Gold Rush,” said Low, 23.

Low, which is also an unconditional K-Pop fan, said that its most expensive charm was a Green Star Plushie keychain linked to an album from his favorite group, NCT.

The charm has a communication tag on the field, which, when brought near a phone, immediately allows the user to browse and broadcast the album online.

She also has several charms with photos of her favorite K-Pop celebrities, like Yeonjun from Boy Band Tomorrow X together.

Yeo Wen Qing, a recent communications graduate, said her trip by collecting bags of bags had started young, when she kept the small keys and trinkets she obtained from Kinder Joy Sweets or McDonald’s.

Now Yeo says she has more than 10 charms, at least one on each bag she has.

For Yeo, see what a charm bag a person is a decisive test of his personality and if he will be able to “empty well with them”.

“If I see that this person has a bag of a labu’s bag, I will know that this person buys in trends, perhaps buy a little too much in trends,” she said. LABUBU, a fur stuffed toy with serrated teeth made by the Chinese Popmart toyaker, took Asia and, more and more, the west by storm.

She added that if she sees someone with the charm of an animated cartoon or an “obscure” anime character she loves, she finds easier to approach them.

Gwen Lim, a zer generation that works in campaign marketing in Singapore, collects charms of bags during his trips. She said they served as memories of her travels and remind her of the good times with her friends.

LIM, 23, said that the charms also serve him a very utilitarian function.

In Singapore, where a handful of bags of bags like Charles & Keith and the Supreme Bunny Reign and trends spread like forest fires, many people carry similar bags. The suspended charms are his way of differentiating his bag from the masses.

Lim charms are also small vehicles for its beauty products. She said that beauty brands in South Korea often pack their products in bags of bags.

Even fashion stylists enter the trend of the charm of the bag.

Edith Chan, a stylist based in Madrid, said that she had her clients, who are mainly entrepreneurial women in their thirties, to enter the trend of the bag charm. She said that even tie a scarf on their bag helped them make their bag single.

The major retail brands jump on the charm train of the bag

The retail brands, from fashion to food of all levels, make bags to obtain the support of the younger consumer base.

In Singapore, KFC made its debut on the charms of the limited edition bags of the beloved Japanese cat character Mofusand wearing hats in the shape of egg pies, chicken drumsticks and a fried chicken bucket upside down.

To haute couture, in November, Balenciaga presented a “bar of charms” in some of its stores in the world, which allows customers to personalize their bags. One of the charms he sells is the City Micro Bag Charm of $ 895 “, a tiny replica of his medium bag The medium of $ 2,900.

Angel, the Parsons teacher, said that the charms are “free marketing” for major brands like Gucci, Louis Vuitton and Cartier.

“In a competitive market, it helps luxury brands to solidify loyalty to the brand with their existing base while providing an accessible entry to ambitious consumers,” said Davidson, image consultant.

Chan, the stylist, said that charms are a great way that brands attract younger customers.

“These brands are still going to young people,” she said. “It is a way of nourishing this generation to make them faithful.”