Magic: the gathering is already at an incredible start in 2025, and this success seems to help protect its owner, its manufacturer of Hasbro toys, from the immediate impact of the prices of US President Donald Trump. The Chief Executive Officer, Chris Cocks, told investors Thursday that the prospects of the year remain the same as it was before the announcement of the prices on April 2 – positive, with a profit growth as expected and ample for investors. This confidence is partly thanks to its extremely profitable commercial unit, Wizards of the Coast, which remains relatively isolated from prices.
However, cocks was clear to request a price exemption for toys.
“In the end, prices are translated into higher consumer prices, potential job losses while we adapt to the absorption of increased costs and the reduction in the profits of our shareholders,” said cocks. “We believe that there should be a free and fair trade for toys, an industry criticized not only for hundreds of thousands of American jobs, but also for the joy and well-being of the development of millions of children, families and fans across the United States and the whole world.”
In the declaration of opening of the investor call on Thursday, Cocks was quick to mention Hasbro’s collaboration with Square Enix to produce Magic: The Gathering – Final Fantasy. The Beyond Set universes are easily the expansion of the most awaited negotiation card game of the year. The cards, which include extravagant decks for the format of popular commander, will not be released before June 13, but Cocks said that even in pre-order, Magic – Final Fantasy is already the best -selling set Magic history.
Magic Can remain profitable in the future, even in front of the current tariff climate, said Cocks, as it is mainly produced in the United States. The line has products that are based on manufacturers in Kyoto, Japan and Europe – two places that have so far avoided the most extreme prices of Trump. But it is entirely isolated from the prices currently placed on China.
“The only thing in the wizards we import from China is (Dungeons & Dragons) Box,” said cocks, “so this is in fact a more important contribution on the prices I mentioned for wizards that Japanese tasks for Magic. “”
