The AI feeds a renewed interest in consumer technology, including online meetings.
Sitch, a matchmaking application that uses AI to connect singles, collected a pre-aged 2 million dollars investment, the startup was exclusively in Business Insider. The tour was led by the startup accelerator from Andreessen Horowitz, A16z Speedrun, and includes the Angel Sitch Round Hilled in 2024 with investors like Jeremy Liew, who wrote the first control of Snapchat.
Freshly out of the most recent cohort of Speedrun, the co -founders of Sitch Nandini Mullaji and Chad Depue hire full -time engineering and growth staff, planning to develop in new cities and introduce a voice -based AI.
While many users of dating applications feel exhausted by constant scanning and creeping ghosts, and giants of the meetings of meetings like Tinder and Bumble Ventes, new startups like Sitch try to shake the experience of the dating application.
“We understand that people have been burned in the past,” Mullaji told Bi. “We are entering and say:” Hey, we have a change in business model and we have a total change in platform. “”
The change of platform? Ai.
The AI Chattemmarmacier AI of Sitch – Built using OpenAI – is formed on the hundreds of real introductions that Mullaji has made as part -time markers.
Mullaji considers AI as a means of “democratizing” the twinning experience (which can cost the individuals of the thousands of dollars) and to wear it “to the masses”.
Sitch launched in New York in 2024. Sitch
When registering in Sitch, users answer a series of questions on their priorities, values and meeting backgrounds, which Sitch uses to create a profile and organize potential correspondence. It presents the users as many potential “configurations” every week. Users must pay in advance to access the configuration features. Sitch offers three levels of packages: $ 90 (for three configurations), $ 125 (for five) and $ 160 (for eight).
Once Matchmaker AI of Sitch presents to users someone he considers to be a good choice, users can ask chatbot questions on the other person, and AI answers using the information of their respective profiles. If the two parties are interested in meeting, the AI presents the two in a group cat. However, if an introduction occurs and you are a ghost, Mullaji said you will be reimbursed.
Sitch reviews new user applications manually, which, according to Mullaji, is the “part of our process which is still completely focused on humans”, such as quality control and safety measure while the platform is developing.
The dating AI is always emerging. Other startups at the start of the stadium, such as Gigi or Amori, use AI to train singles and help organize matches. Meanwhile, larger dating applications like Tinder and Grindr have introduced features from the AI winger.
Can AI make the meetings feel more … human?
“It is not a question of building AI girlfriends or trying to replace human contact and connection with AI,” said Mullaji. Instead, she thinks AI can be used to help people better connect.
To give Sitch users a more “human type” experience, it introduces voice -based AI features, said Mullaji.
From this week, Sitch deploys an integration experience based on the voice based on voice for new users while the application plans to develop in more American cities. Mullaji said that San Francisco and Los Angeles will be added in May, and that Chicago and Washington, DC will follow quickly. Users will be otherwise added to the Sitch waiting list, and if a particular American city reaches the “critical mass”, which Mullaji has defined between 2,000 and 4,000, Sitch will begin to admit users.
It will also expand its AI vocal tools to current users of the application. Instead of sending sms to the AI matchmaking agent on the Sitch application, users will be able to talk to him on the phone with comments on configurations.
Users can call or send an SMS to their IA entrepreneur on Sitch. Sitch
Voice AI Tech has become a hot category among venture capital. In 2024, the startups of the Voice AI raised more than $ 398 million in VCS, according to Pitchbook data.
Sitch uses Elevenlabs, a startup of the vocal cloning AI which announced a round C of $ 180 million with an assessment of $ 3.3 billion in January, to clone the voice of Mullaji.
“We spent a lot of time recording and re -recording my voice to see how we could really do it human,” said Mullaji. “The only thing you don’t want it to look like a customer support bot.”
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