Pantone has been the language of the standard colors of the industry for 60 years. Its tools guarantee that color is the same, it doesn’t matter where it is printed in the world. If you design or print physical products, there is no Pantone exhaust. But its products are expensive; Some cost more than $ 1,000. Now, designers frustrated by Pantone’s level of control ask if there is a better way. So why are Pantone colors so expensive? And after decades, can something replace them?
businessinsider
