For his third episode of the Super Bowl advertising campaign “Kick of Destiny”, Fanduel opted for a new slogan: “May the best victory in Manning”.
And although he turned out to be Eli who beat Brother Peyton Manning in the promotional kicks of Goal kicks, the real Sunday winner turned out to be the sportsbook himself, who experienced an increase in 19% of the bets of year 2 of the campaign.
The kick of Destiny’s announcements began to run weeks earlier and focused on the wacky premise that Eli had already dreamed of becoming a locker of place rather than following his father Archie and her older brother Peyton under the center. And to increase the challenges of Eli, his fraternal rival and his long -standing antagonist have also been invited to compete.
Customers could choose one of the two Super Bowl winning brothers to successfully strike a goal of 25 yards outside the superdome on Sunday, with lucky winners obtaining their $ 10 million from Paris Bonus with the book online sports.
Unlike the first two campaigns, which both culminated with live advertisements, this year’s competition was moved to the pre-match show of the Fox Super Bowl and that the images were then reissued in a place at stake For Fanduel.
The results were noticeable. Nearly three million active users are betting on the Super Bowl Lix, culminating at around 70,000 Paris per minute. And with Eli picking up more than half of the 2 million Kick of Destiny throws, more than a million Fanduel customers received $ 10 from Paris Bonus, according to the Sportsbook.
Eli Manning celebrates his victory for Kick of Destiny with a solemn moment alongside the trophy
This year’s Kick of Destiny has been moved from a live announcement in the pre-match show of Fox’s Super Bowl
This year’s announcement ended with pre -recorded Peyton images firing Eli on a Nola float
Overall, the players seemed to succeed on Sunday. The most properly resumed the 48.5 points, and a customer has bet $ 10 to earn a payment of $ 7,612.63 on an eight legs.
As for the kick competition, neither Peyton nor Eli managed to connect during their first attempt. Peyton pulled his attempt to the left, while Eli managed to travel about 10 meters before landing on the right.
“Followed, Eli”, could be heard in Peyton of the trash during the approach of his younger brother.
The legendary winger Rob Gronkowski was there after failing to make the first two attempts by Kick of Destiny, like the older brother of the Mannings, who fulfilled the role of the touch journalist.
“Was it worse than yours?” Cooper asked Gronkowski to Eli’s first attempt.
“Many worse,” replied Gronkowski.
From there, Eli and Peyton were allowed to get closer to five meters, which was more than enough for the Mannings to have a chance.
Peyton had more than shelter in his second attempt, but the ball struck the right before falling on the lawn.
“Sheriff will do!” Cooper exclaimed, using the nickname of his brother Peyton.
Eli then finished the brief competition by easily attempted 20 yards.
“It seems incredible,” Eli told Cooper afterwards. “I dreamed of this moment. I just crossed, I worked so hard. Finally, being a botter just feels.
Fanduel and the advertising agency Wieden + Kennedy New York then quickly epissed live with pre -recorded clips for an announcement at the game which later played in the broadcast.
This advertisement featured ELI shot on a style float on Tuesday fat in rue Bourbon by his older brother, Peyton.
“Did I really want to be a botter?” Eli wondered the advertising narrator. ‘It doesn’t matter. What is most important today is that I beat my big brother, live, on national television.
“Sorry Peyton, but the best Manning won,” concluded Eli. “Damn, dad?”
