- Some fashion brands stop influencer campaigns and blame us.
- Halara and Shein temporarily interrupted certain campaigns.
- The movements occurred after Trump announced new prices on China, Canada and Mexico.
Trade wars have struck the influencer economy.
Halara, a brand of sports clothing for women, said that it interrupted certain sponsorship campaigns until March, citing concerns about the commercial impact of new American prices, according to an email sent to a talent manager and consulted by Business Insider.
The fast fashion retailer, Shein, informed a talent manager through an agency he temporarily made collaborative videos. He told another that he postponed new campaign offers, saying that the decision was specific to creators with the American public. In both cases, the company cited American prices as a reason for its break.
Talent directors spoke under the cover of anonymity to protect their future commercial transactions. Their identities are known to bi.
Fashion brands that depend on Chinese manufacturing are among the first to be affected by President Donald Trump’s pricing policies.
In her email, Halara said he would spend the coming weeks to change her warehouse strategy to adapt to American tariff policies. The company advised its influencers not to shoot videos before March, because the products they are supposed to promote can change at this stage.
Halara and Shein did not respond to requests for BI comments.
The fact that the break affects part or all of the American influence marketing expenses was not clear.
Halara, founded in 2020 by Joyce Zhang, was strongly based on social networks and influencers to develop her business. The company has a great presence on Tiktok; It sold around 125,000 items via the application’s electronic commerce function, Shop. The company manages an ambassador program for influencers and offers affiliation commissions to creators who stimulate sales.
Shein is also based on creators to raise sales, sponsor influenced trips and manage an affiliate program offering up to 20% commissions.
Trump, in an executive decree of February 1, imposed an additional 10% rate on all Chinese products and a 25% price on the articles in Canada and Mexico. The tariffs in the last two countries have been interrupted.
Trump’s order has also removed a tax escape known as the exemption from Minmis which allowed brands like Shein and Temu to send products to American consumers from China at a lower cost. Last week, Trump delayed the abolition of the exemption to give the trade service for more time to prepare.
Mylen Yamamoto Tansingco, CEO of the Talent Management Company Clin-Now, said that his client’s brand campaigns had not been directly affected by prices. But she said that she “anticipated a snowball effect” where an increase in prices leads to less consumption expenditure, which then reduces marketing budgets.
Trade wars can slip into other parts of the creator’s economy
Influencers’ marketing specialists are not the only ones to prepare for the impact.
The Network Effect designer agency works with a Chinese manufacturer for its brand Beyond Lostwear, founded by influencer Alyssa McKay. The agency’s co-founder, Brian Nelson, said that political round trips posed daily concerns.
“Currently, we have a fairly large expedition for us on a boat on the way” via UPS, said Nelson. “If all this starts with China, we don’t even know who pays what when it happens here.”
The effect of the network seeks to diversify its manufacturing partners and plans to eat immediate costs related to prices. But Nelson said that the company “would not be good in a long -term scenario” without changes.
Canada is also an open question for the agency – although the prices are interrupted – because it is beyond the second LOST consumer market after the United States. (Ship of goods from its Chinese manufacturer in the United States and then in Canada during the sale.)
“You have to look at the headlines every day to see where the hockey washer is moving,” said Brian Mandler, the other co -founder of the agency.
If you know more about the recent impact of American prices on influence marketing, contact the author to aperelli@businessinsider.com or via the encrypted messaging application signal (+1 646-768-4720).
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