How the devastation of layoffs will change the Grammys this year

The week preceding the Grammy Awards is generally seven starry days.

It is filled with exclusive festivals that attract some of the best music talents from all over the world – producers, singers, agents and musicians – all to the epicenter of the entertainment industry in Los Angeles.

But almost this is nonexistent this year. Even the after-starter-party refusal were canceled.

There were questions about the question of whether the grammys ceremony, the “Oscars for music”, would even continue as planned Sunday after Los Angeles saw its most devastating fire disaster ever recorded – flames that n ‘were completely sprayed on Friday after burning for 24 days.

Twenty-nine people died And more than 16,000 houses and businesses were destroyed – with integer Quartiers now ashes. Many artists and industry professionals are among those who have lost houses, studios and equipment.

In the deaf performance at the show, efforts have generally put the parties rather devoted themselves to fundraising efforts. The showrunners say that the ceremony itself will also be different.

The recording academy, which manages the show, said that the show was more than ever necessary. The administrators claim that the evening will serve as a charity to collect funds and honor the victims and the emergency stakeholders who risked their lives.

But it will be different from the past years.

Showrunners seek to strike the right tone in honor of the victims of the fire and display a provocative Los Angeles that will persevere. But it is to be feared that the optics of the rich celebrities will be raised with smiles on a red carpet could detach from your deaf.

The CEO of the Academy’s recording, Harvey Mason Jr.

He underlined the economic impact, noting that thousands of people depend on the work linked to Grammy, especially in the service industry. He formulated the event as a symbol of resilience, arguing that the cancellation would not benefit the city or the music industry.

“Canceling, pushing, moving does not accomplish what we hold together,” said Mason in a webdiffusion. The show will be “unifying and will meet, honoring music, but also using the power of music to cure, rebuild and provide services to people who need it”.

“I think it could be one of the most important Grammy weeks we have ever had.”

Mr. Mason told the New York Times that they had consulted a range of public officials to find out if they were to organize the event – including the city mayor and the Governor of California Gavin Newsom – and if that would hinder Fire response efforts.

“They strongly suggested that we were continuing the organization of the event,” he said at the point of sale. “Everyone said there was nothing good that comes from the postponement.”

But there are still concerns that night will be a bad look for the music industry.

“In fact, I don’t think Grammys should occur,” Elyn Kazarian, creative director of the music industry said at the BBC.

“It is just very weird for me that there will be celebrities on a red carpet with expensive clothes while people in other parts of the city are suffering and whose livelihoods have been destroyed.”

The showrunners say that fires will be a theme that will take place throughout the ceremony and that the city of Los Angeles will be at the center of the stage.

Ben Winston, one of the three executive producers of the show, told the New York Times that the prices “would make one character in the night of the Grammys” and that the show would pay tribute to the first stakeholders.

A large objective of the show will be the collection of funds for fire help efforts.

A few days before the show, another major musical event in the city increased millions for the reconstruction of efforts. THE Fire concertHosted in two arenas of the with more than two dozen musical acts, has collected more than $ 60 million in ticket sales.

Grammys will run for an amazing eight hours and awarding 94 pricesRecognizing everything, from the best pop album to the best choral performance.

Beyoncé and Taylor Swift will both be present while they will compete in the Album of the Year category for the first time since 2010 – which Swift won that year.

There will also be Charli XCX performance, Sabrina Carpenter, Benson Boone, Shakira, Stevie Wonder, Teddy Swims and Raye – and An In Memoriam Tribute to the Thriller Quincy Jones producer.

This is not the first time that a major disruption has had an impact on the greatest night of the music industry.

In 2021, the program was postponed due to COVVI-19 and was significantly modified to adapt to security protocols. It included a socially remote format, without live audiences and pre -recorded performance in an intimate outdoor setting rather than the usual production of the large -scale arena.

The artists had to adapt to a new way of promoting their music, based on digital platforms rather than events of Grammymes in person, which have been canceled or moved online.

“I would not necessarily compare the pandemic coche to what is happening here,” said BBC writer for senior music for Variety, Steven J Horowitz. “Covid lasted so long and the effects have been devastating for years. People had to cancel the large versions, and everything moved to a digital space.”

He said the fires are different.

“The industry has reacted in real time. It is not as widespread as a global pandemic, so people are a little more flexible on how to react and properly help people,” He declared.

The director of artists Dani Chavez told the BBC that fires had affected many people working in the Los Angeles music industry.

“I know several musicians who have lost their equipment,” said Chavez. “I know stylists who work in the music that lost their houses, who had costumes and so on. I know musicians who were born and grew up in Los Angeles who lost their house.”

There is also a training effect on industry on those who are not personally affected by fires.

The event week before the show helps new musicians and allows them to go out on a crowded market – getting time with senior executives and those of the main record companies.

“Visibility is very important for artists,” Horowitz told BBC.

“Let’s say that you are a nominated at the best new artist who is relatively unknown to the public – being on these platforms and these parties is a very big look if you try to take out your music in front of the industry. Help.”

One of the most sought after parts is Spotify’s event in honor of nominees for the best new artist of the year. It is a half-party, a half-concert, with previous nominees presenting their new music, and celebrities of all regions of the entertainment industry there to celebrate.

After the fires, Spotify has chosen to cancel this year’s event.

“We have decided that the most impactful approach is to cancel all our events from Grammy Week, including our best annual artistic evening, and redirect the funds to support efforts to achieve local fans and charitable organizations” , the World Spotify Musical Partnership Manager and the public Joe Hadley wrote in an ad.

The music industry and the grammys are deeply rooted in Los Angeles, and although the city is going through a devastating period, it has strengthened a feeling of community, especially in the music industry.

“Even if people have lost everything, they still have hope. And I think it feeds what we are going to see in the music industry in the future,” said Horowitz. “People are not going to flee Los Angeles because of this one thing. This will not prevent it from being one of the main hubs of world music.”