Updated on: October 15, 2025 at 05:54 IST
Kim Kardashian launched SKIMS during the pandemic. The brand offers a range of skin tones and sizes.
Kim Kardashian’s shapewear company SKIMS has launched a new product, which has created quite a controversy on social media, especially X. While many have pointed out that the $32 price tag is quite high, others have pointed out that the product is not new and is called “merkins.”
The product is listed as “faux hair micro thong” on the official SKIMS website. The “Limited Edition” item is available in 12 shades and sizes range from “XXS” to “4X”.
How did social networks react?
One person posted: “She making merkins now? Another added: “$32 for something fake that can be obtained naturally?! » A third commented: “Was there a…demand for this? I’m trying to understand.” A fourth wrote: “We should go back to the Stone Age at this point because of the weight*.” »
“Our boldest panty yet. Handmade in super sheer stretch mesh, this thong features a mix of curly and straight faux hair in twelve different shade variations. Complete with elastic side straps. Fits true to size,” reads the product description on the website.
Interestingly, the website states that the products sold out shortly after launch.
Kim Kardashian on SKIMS:
In an interview with Time Magazine in 2023, Kim Kardashian spoke about the brand and explained that it was born from a “very vulnerable” place.
“It’s just a part of me,” she told the outlet, adding, “I take it really personally. It started with my body and my shape, and it’s very vulnerable.”
She created the brand with the help of Jens Grede. The brand launched during the pandemic offers a range of skin tones and varying sizes.
“It started with just finding shapewear that would match my skin tone,” Kardashian told TIME. “I used to take my shapewear and dye it with tea bags and coffee in the bathtub.”
