More than a quarter of Americans say they would not buy an electric vehicle, according to a Consumer Reports survey released Thursday.
The price, autonomy and access to charging stations remained the main obstacles to the purchase of an electric vehicle. But Consumer Reports has identified a new factor: a lack of education around EVs.
The survey of 8,027 adults found that 14% would definitely buy or lease an electric-only vehicle, 57% would consider one and 28% would not consider an electric-only vehicle. Age, income and education levels were correlated with willingness to drive one.
A lack of education about available tax incentives, environmental impact and how an EV works is a significant factor in EV adoption, according to the survey. Nearly half of Americans (46%) have not heard of any incentives available to electric vehicle owners.
“Some of us have questions about the transition to electric vehicles because many of us don’t know about them,” said Dr. Quinta Warren, associate director of sustainability policy for Consumer Reports. “Expanding charging options and increasing incentives, combined with education campaigns and getting more people to experience electric vehicles first-hand, can all help drive adoption. “
Asked about the top three concerns when buying or leasing an electric vehicle, 61% of respondents said they were concerned about charging logistics, 55% said they would be concerned about the number of miles the vehicle can go before it needs to be recharged and 52% cited the costs of buying, owning and maintaining an electric vehicle.