2026’s Hottest Toys: KPop Demon Hunters Dolls Arrive

Mattel and Hasbro are diving into the world of kpop demon hunters dolls, capitalizing on the continued popularity of the Netflix animated film. The companies unveiled their toy lines at the Nuremberg International Toy Fair in Germany on January 27, 2026. The film, which released last summer, has become a pop culture phenomenon, resonating with audiences for its stunning animation, heartfelt story, and catchy original music. It was named Best Animated Feature at the Critics Choice Awards and received two Oscar nominations for Animated Feature Film and Original Song.

Fans of kpop demon hunters dolls have been eagerly awaiting the release of new merchandise. The film’s three main characters, Rumi, Mira, and Zoey, are available as American Girl dolls, each priced at $165. The dolls are available for pre-order on the American Girl website, with expected shipping by November 27, 2026. The toy lines come six months after the release of “KPop Demon Hunters,” which quickly became a pop culture phenomenon.

The new toy lines include American Girl dolls, Polly Pockets, Uno, Monopoly, and Furby characters. The American Girl dolls are 18-inch figures, each wearing the outfits seen at the beginning of the film and coming with the girls’ iconic weapons and their Norigae tassel charms. The dolls are expected to ship in November 2026. Mattel’s “KPop Demon Hunters” American Girl dolls are available for pre-order on the American Girl website, with expected shipping by Nov. 27, 2026. The film’s three main characters, Rumi, Mira, and Zoey, are available as the dolls, each for $165.

First Look at Long-Awaited ‘KPop Demon Hunters’ Toy Lines Is Finally Here

The new toy lines include American Girl dolls, Polly Pockets, Uno, Monopoly, and Furby characters. The American Girl dolls are 18-inch figures, each wearing the outfits seen at the beginning of the film and coming with the girls’ iconic weapons and their Norigae tassel charms. The dolls are expected to ship in November 2026.

• Mattel’s “KPop Demon Hunters” American Girl dolls are available for pre-order on the American Girl website, with expected shipping by Nov. 27, 2026.
• The film’s three main characters, Rumi, Mira, and Zoey, are available as the dolls, each for $165.
• The toy lines come six months after the release of “KPop Demon Hunters,” which quickly became a pop culture phenomenon, resonating with an array of audiences for its stunning animation, heartfelt story, and catchy original music.

Mattel taps into ‘KPop Demon Hunters’ fan craze with new doll line

Mattel is tapping into the fan craze with its new line of “KPop Demon Hunters” dolls. The company is releasing a line of 18-inch American Girl dolls, each priced at $165. The dolls are available for pre-order on the American Girl website, with expected shipping by November 27, 2026. The dolls feature the film’s three main characters, Rumi, Mira, and Zoey, each wearing the outfits seen at the beginning of the film and coming with the girls’ iconic weapons and their Norigae tassel charms.

Mattel is also releasing a line of core fashion dolls, featuring Rumi, Mira, and Zoey dressed up for their opening performance and the Saja Boys’ Jinu dressed up in his “Soda Pop” outfit. The core fashion dolls are priced at $26.99 each and are expected to be released in Fall 2026.

Mattel Steals the Show with New ‘KPop Demon Hunters’ Toy Lines

Mattel is stealing the show with its new line of “KPop Demon Hunters” toys. The company is releasing a line of 18-inch American Girl dolls, each priced at $165. The dolls are available for pre-order on the American Girl website, with expected shipping by November 27, 2026. The dolls feature the film’s three main characters, Rumi, Mira, and Zoey, each wearing the outfits seen at the beginning of the film and coming with the girls’ iconic weapons and their Norigae tassel charms.

Mattel is also releasing a line of core fashion dolls, featuring Rumi, Mira, and Zoey dressed up for their opening performance and the Saja Boys’ Jinu dressed up in his “Soda Pop” outfit. The core fashion dolls are priced at $26.99 each and are expected to be released in Fall 2026. Mattel is also releasing a line of singing fashion dolls, which are expected to be released in Fall 2026. The singing fashion dolls are priced at $32.39 each.

Mattel is also releasing a line of battle Rumi dolls, which are expected to be released in Fall 2026. The battle Rumi dolls are priced at $53.99 each. The company is also releasing a line of UNO KPop Demon Hunters, which are expected to be released in Fall 2026. The UNO KPop Demon Hunters are priced at $10 each.

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