2023 Ford Maverick Quake
Ford Motor is adding a new off-road-ready package to its Maverick pickup in a bid to expand the sales success of its best-selling small truck.
The new Maverick Tremor Pack includes a stronger, taller suspension and a new all-wheel-drive system powered by Ford’s 2-litre EcoBoost turbocharged four-cylinder engine. The package gives Maverick buyers access to an option that has proven popular on Ford’s larger pickups, said Todd Eckert, Ford’s pickup marketing manager.
“Ranger, F-150 and Super Duty customers have embraced” the Tremor off-road packages that Ford offered on these big trucks, Eckert said. With the new Tremor package for Maverick, Ford aimed to bring similar off-road capabilities to the small truck while maintaining its easy-to-park size and affordable price, he said.
The Tremor package will cost around $3,000 and buyers will be able to order it starting in September.
The Maverick was a surprise hit for Ford, attracting new buyers to the brand lured by its low price (it starts at around $21,000), easy-to-park size (it’s about the size of a sedan Toyota Avalon) and its standard hybrid transmission (good for 40 miles per gallon in city driving). Ford said in May that Mavericks spend an average of only five days on dealer lots before being sold.
The Maverick is also attracting new customers to the Ford brand, many of whom are buying their very first new vehicle. Ford said late last year that Maverick buyers are young, with about a quarter under the age of 35. They’re also more likely to be women: About 25% of Maverick buyers are women, compared to just 16% of those buying Ford’s larger trucks.
Through the end of June, Ford had sold about 52,000 Mavericks since the truck’s launch last fall.