The short answer: Chris Coelenthe CEO of Kinetic Content responsible for Love is blind, married at first sight and now The ultimatumis simply great in the reality of dating series.
“We love the relationship space,” Coelen told E! News. “The idea that these shows are really relatable and really compelling and very real beyond anything that happens on the show, that’s all very appealing to production in this genre.”
Now for the long answer. Of course, the concept may seem extreme – for three weeks you and your partner will each live with someone else from another couple to get a taste of married life, before returning together for the final part of filming. – but it’s actually too relatable a situation for many viewers when faced with the Big C: engagement.
“Look, an ultimatum is a very relatable thing and the situation couples find themselves in is very relatable,” Coelen explained. “I think every person, I’ve certainly been, every person has been in a situation where you’ve been in a relationship for a while and one of you or your partner is ready to get married and the other isn’t. isn’t quite so sure. It was me who wasn’t quite so sure. Or you know people who have been in this situation and sometimes people feel like they want an answer.
The experience forces the hesitant partner to assess their excuses for delaying the wedding, Coelen continued, saying that ultimately, “It’s about whether I’m ready to commit to you for the rest of my life. my life? So starting with that impulse and relatable idea, we felt like you were bringing together a group of couples who are all seriously considering getting married and are all potentially questioning their long-term relationship, and allowing them to choose each other depending on things they thought they might want in their future, it’s going to be a really interesting window into a different possible future.”