$ 115 million in loss after Zegler’s controversy, box office

Rachel Zegler of Disney – and Gad Gadot with snow White heads for an estimated loss of $ 115 million After all, Global Home Entertainment, TV and Disney + Antores, according to distribution sources on Monday. The loss, which was expected, is based on a last world ticket of $ 225 million.

Breaking down, the global CUME is based on a possible takeover of $ 100 million at the national box office, which is less than $ 115 million in 2019 dollars Dumbo (Another live remake of a classic Disney animated function) and a total abroad of $ 125 million. snow WhiteWho hit theaters on March 21, ended his second American weekend on Sunday with $ 14.2 million – 66%, steep than Dumbo and the Evil Films – and $ 36.3 million in the world, for a race worldwide of $ 143.1 million.

snow White according to our forecasts $ 295 million in income From $ 101 million in world film rentals, $ 62 million in world -class entertainment, $ 130 million streaming and television income and $ 2 million in goods. Note that when Disney + buys the title of itself for its streaming window, it is not a rapid and easy calculation of 10% of the national box office, as was the case at the time of remuneration 1. It is rather a Byzantine more calculation based on a myriad of factors, I was told. Contradict this with $ 410 million in functionality fees which consists of a net production net price of $ 270 million (thanks to departures and stops due to strikes, and a fire in the British set), a global p & A of $ 111 million and $ 29 million in residues and other expenses.

Keep in mind that the above does not indicate the future funds of themed parks or cruise accessories on the road. Also, realize once snow White Hits Disney +, he could take his own life as viewers and have a second unforeseen halo at this stage.

In a beaten box office where the brand is king, snow White was not a stupid decision for Disney, it was logical: (500 days) Marc Webb Directing, WickedMarc Platt Producer and the winners of the Pastek and Paul Oscars write songs. BarbieGreta Gerwig has fingerprints on the script.

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However, what does everyone learn from this exercise?

Obviously, the secular adage that the controversy is bad for the advertisement of a film still holds. Disney has already experienced this in the Lord and Miller exchanging as directors against Ron Howard Solo: a story of Star Wars; The fate of the box office of this film was sealed from there, and it has become one of the lowest Star Wars Films at $ 393 million worldwide. Zegler’s comments on snow White I did not help, and his hindsight to trolls did not complain of a Latina in the title role (nevertheless, although the right-wing media and these trolls were never going to see the film or change their minds on this subject, anti-top indignation in a pro-Trump role is not appropriate for anyone). But we cannot deny the sublime talent of Zegler, and it should not be punished. This happens with young stars who are not by virtue of sharing their opinions that have been raised in a social-media world.

How to repair? Disney could have projected the film early so that social media influencers could get a big word of mouth. However, as we have pointed out, the rise snow White is the fact that this is a functionality of a classic Disney Toon (Dumbo, evil), and these have a very different result from the box office of all that is adapted to the Musical Renaissance of Jeffrey Katzenberg of 1989 (Small mermaid, Aladdin, Lion King). Alice in Wonderland is the exception with a global socket of $ 1 billion, made with the acid styles of Tim Burton and Johnny Depp when the latter was hot as hell in a 2010 before broadcasting.

But outside this point of Alice in Wonderland: If the live adaptations of the old Disney Toon Vault (before 1989) must survive in the future under the regime of the boss of Disney Studios, David Greenbaum, he will not be in a direct intellectual property, but rather a avant-garde Cruella (which gets a suite). Nevermind Cruella“S global taken by $ 233.5 million; Do not forget, it was affected by a Disney + theatrical / Pvod day and date strategy that came out of Covid.